Weekly blog tip for dealers - grab interesting content

There is plenty of easy content if you watch for it

Whether you are an auto dealer, boat dealer or RV dealer, you want to give people a reason to visit your website and follow you on social media. It's no secret that fresh content is the best "trick" for strong organic SEO, and social media needs content that relates to consumers to be 'engaging'.

So here is your blog tip for the week. Religiously watch normal media sites for content that relates to your brand. Everything from new models, positive reviews, community support, and concept cars can be interesting content for customers.

Above is a sample from an MSN news post. Even THEY didn't generate the content; they merely consolidated Motor Trend material. It only takes a moment to use the windows SNIP TOOL or even a phone screen shot, copy the link and get it posted, along with some pertinent text that ties it to your store, like 'we've got great deals on the BMW X6, and have oneavailable in stock. Maybe throw in a photo from your inventory - you can even just grab a VDP image if your (actual) photos are decent. Use a link (that opens in a NEW window) back to the source article, which can also help your SEO.

Have a great week and happy selling!

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Tom LaPointe CarChat24 Marketing Consultant

www.carchat24.com/ 24/7 Interactive Automotive Dealer Website LIVE CHAT Solutions Managed Chat, Backup Chat Support, and chat software options 727-638-0195

A U.S. Marine Corps veteran, Tom has an MBA in Marketing and is an automotive writer and author with nearly 20 years experience in virtually every aspect of the retail auto industry. He has been involved with the internet from the beginning, building websites at Johns Hopkins University in the 90's, and has been a performance leader in nearly every dealer role, from sales and service, to BDC / internet sales and viral marketing