Weekly B2B Marketing Digest / Week 1
Hey! Welcome to our latest and the first newsletter of the year! A curated blend of the latest news in digital marketing, coupled with insights from top thought leaders on LinkedIn.
Before we get started:
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INSIGHTS FROM EXPERTS ON LINKEDIN
Tim Davidson has updated his go-to list of 2025 B2B marketing and sales events, including dates, sponsor info, and estimated ticket prices. He admits it’s not perfect and welcomes feedback or suggestions for missing events. If you’re planning your 2025 event calendar, this list is a great place to start - and Tim would love to hear which ones you’re attending!
JD Garcia breaks down common LinkedIn Ads mistakes that marketers keep making, from not setting up conversion tracking to overusing default settings. He shares 30 practical tips to make your campaigns smarter and avoid wasting budget. His advice is simple: stick to the basics, respect the platform, and focus on what works.
Emil Kristensen is calling out the productivity trap—checking endless to-do lists and juggling fancy tools doesn’t mean you’re actually productive. Instead, he suggests a simple system: one clear goal, three weekly priorities, and daily time blocks to focus on what matters. The message? Skip the fluff, and focus on real progress this year.
Liam Moroney explains why just being in the sales conversation doesn’t give you an equal shot—many buyers already have a favorite vendor in mind. Often, other vendors are added just to check a box, not to seriously compete. His advice: invest in building your brand early so you’re the first option buyers think of when they’re ready to decide.
Elena Jasper explains why display ads often underperform compared to TV, highlighting the importance of "attentive seconds." A study by Lumen Research shows that channels with higher attention levels, like TV, lead to greater profitability. While creative quality and brand size matter, starting with high-attention channels can give you a big advantage.
Paul Syng argues that top CMOs think like CFOs, focusing on business outcomes instead of campaign metrics. To prove marketing’s value, connect efforts to revenue, profitability, and long-term growth. The key? Tie metrics to financial impact, collaborate across departments, and frame results in a way CEOs care about.
领英推荐
Dale W. Harrison points out that many so-called "KPIs" are actually guesses about the future, not true performance measurements. He explains the difference between forecasts, current state metrics, and actual performance data, urging marketers to avoid using projections as proof of success. The takeaway? Understand what your metrics are really telling you.
Justyna Ciecierska, MSc challenges the traditional view of the consideration (MOFU) stage, warning against treating it as a linear process. She explains how basing strategies on unproven metrics creates complexity and wastes resources. Instead, she advocates for a simpler, science-based approach to marketing that avoids the trap of managing the wrong numbers.
WHAT'S NEW IN THE INDUSTRY
Google is gearing up for a major AI-driven shift in advertising by 2025, described as more impactful than the mobile revolution. Key changes include evolving search behavior beyond keywords, AI-powered creative tools, and enhanced cross-channel measurement. Advertisers must adapt quickly to these tools or risk falling behind in the competitive digital landscape.
Advertisers are puzzled by Google’s inconsistent policy on placement exclusions for Performance Max campaigns. While Google claims API-based exclusions don’t work, several advertisers have reported success using APIs for exclusions. This contradiction complicates campaign management and raises concerns about ad safety and brand protection.
Google Ads now tracks messages sent via the Message asset, such as WhatsApp extensions, with a new conversion goal called “Leads from messages.” This goal is created automatically after the first recorded conversion, offering a streamlined way to measure message-driven leads.
Google has reversed its decision to deprecate the Tag Assistant Chrome extension, merging its Legacy and Companion versions into one unified tool. This change, driven by user feedback, ensures smoother troubleshooting for Google Tag Manager and tag implementation issues.
That's the scoop for this week! If you found this valuable and any useful insights caught your eye, feel free to share them with your network.
Until next week!
#ppc #paidads #demandgeneration #demandcapture #googleads #linkedinads #facebookads #twitterads #microsoftads #b2b #b2bmarketing #twitterads #brand #paidstrategy #marketingstrategy #paidtips
Helping ecommerce marketing managers navigate ad platforms and enhance sales results
1 个月Great advice
Founder and Principal Analyst at AI ALPI (Driving Intelligence Acceleration for HR Leaders), Chief Business Officer at Xerago and Thought Cred (Driving Thought Intelligence Acceleration for Enterprises)
1 个月More insights here than a marketer’s whiteboard Deivis Rupslaukis! But quick thought, if brand awareness wins deals, how do we avoid crossing into noise?
Email Marketing Campaign and Cold Email, B2B Lead Generation, Prospect List Building , Data Scrap And Enrichment
1 个月Very helpful!
Ask me about the Mind Reader Workshop | Founder @ Marketing Waiting Room? - Winners claim space in the mind of the buyer | Brand | Content | Strategy | Messaging | Positioning | Value Proposition
1 个月Love this! Thank you for the shoutout Deivis Rupslaukis!