Weekly AR/VR/Web3 News Recap
Amazon is tapping into augmented reality in an attempt to appeal to sneakerheads shopping its site. The retailer this morning?announced?a new feature called?Virtual Try-On for Shoes?that will allow customers to visualize how a pair of new shoes will look on themselves from multiple angles using their mobile phone’s camera. (Tech Crunch)
A source close to the situation told the outlet that the company plans on investing “tons of money” to develop VR-related content. It looks like a large portion of ByteDance’s investment is going into hiring. As noted by?Protocol, over 40 job listings have popped up for Pico, the?Chinese VR headset maker ByteDance acquired last year. Most openings are for Pico Studios’ west coast-based branches in California and Washington, ranging from?a head of VR game strategy?to a?game operation manager.?(The Verge)
While the brand has experimented with AR before, including an exclusive AR Instagram filter to promote its outerwear campaign via a QR code, this offering will sit on its website. Burberry joins a growing list of luxury brands attempting to lure younger customers with technology functions such as AR. In February, Bottega Veneta launched its first-ever AR app to tease creative director Matthieu Blazy’s debut collection, and last year, Off-White teamed up with Snap Inc to create an AR Lens experience, allowing users to virtually try on and style their Bitmoji selfies with AR Off-White face masks inspired by the brand's Spring/Summer 2021 collection. (Vogue Business)
The most listened to French artist in the world gave an exceptional concert at the Parc des Princes on June 11. Dj Snake is the first artist in France to mobilize his fans to post video content on the Spotlight tab and Snapchatters during a concert.?A Snapchat Lens in Augmented Reality, created by Atomic Digital Design, allowed fans to discover a giant avatar of DJ Snake, leaning over the Parc des Princes on the night of the concert, waving to the crowd and performing a series of choreographies.?(Atomic Digital Design)
Polygon, the Ethereum scaling solution helping to onboard users to?Web3, yesterday announced a partnership with NFTically to launch COMEARTH, which it claims is the world’s first?ecommerce?metaverse. COMEARTH aims to become what the company hopes will be the “Amazon.com of Web3” by empowering businesses to build immersive storefronts in the metaverse. The approach to building is simple: COMEARTH allows landowners to set up their metaverse ventures in just a few minutes, armed with a comprehensive set of DIY tools. (VentureBeat)
Niantic announced its official partnership with the Cannes Lions International Festival of Creativity. The company will be at Cannes from June 20-24th?to consult brands on how to enter the real-world metaverse. Amongst different AR activations, Niantic will present Doty's metaverse Trek, an AR scavenger hunt, created by Aircards in partnership with Emodo, an AR viewfinder which layers digital information and AR experiences on the city using Niantic Lightship VPS and a screenless NFT AR exhibition. (Niantic)
VR training might fit into their organization’s goals, this rapidly emerging, highly immersive training tool offers numerous benefits to learners and organizations alike.?Virtual reality training uses lifelike simulations to help employees learn new skills and develop existing ones. The learner wears a virtual reality headset that visually immerses them in computer-generated, 3D graphics designed to mimic real-world environments. (Big Think)
“Salesforce is seeing interest from CMOs and CDOs who are asking for help entering web3, and we are enthusiastic about bringing new innovations, products and offerings to our customers in a way that allows them to build and maintain meaningful relationships with their customers,” says Adam Caplan, SVP of Emerging Technology at Salesforce. The company’s goal with this product is to make NFT selling more accessible. “NFT Cloud is all about helping our customers mint, manage and sell NFTs, and of course, it’s all no code. So it’s super easy on our platform, abstracting all the complicated technology in this [new] web3 world,” he said. (Tech Crunch)
The cosmetics brand is giving NFTs to some owners of Non-Fungible People NFT avatars to bring more diverse representation to the metaverse. Clinique is giving profile picture NFTS (or?PFPs) glam makeovers with its second NFT project, aimed at bringing attention to diversity and inclusion gaps in the metaverse. The cosmetics brand will randomly airdrop NFTs to 1,968 holders of Non-Fungible People NFTs each month for three months starting this July (a homage to when the brand was founded).?(Vogue Business)
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