The Weekly 10: October 6, 2023 Edition

13%

The share of the Gen X population (individuals between the ages of 45 and 60) who say they feel “seen” in social media advertising, according to a report from research company Wavemaker,?per Marketing Dive .

11

The year-over-year drop in percentage points (from 79% in 2022 to 68% this year) in customer loyalty in the U.S. — defined as those who say they are loyal to one or more brands — according to the SAP Emarsys Customer Loyalty Index 2023, per Retail Brew .

$445 million

Procter & Gamble’s increase in ad spend during its fiscal quarter ending Sept. 30,?per Ad Age . This figure — up 6% from the previous quarter — exceeded analysts’ projections and marks the second consecutive quarter of increased ad spend for the household, health and personal-care brand giant.

24,000?

The number of DVDs currently listed for sale on Best Buy’s website, according to CNN . The retailer said it will no longer sell DVDs after the 2023 holiday season, per Digital Bits .

600,000?

The number of acres on which General Mills, in partnership with Walmart and Sam’s Club, will deploy regenerative agricultural practices by 2030, per a company statement . That number represents the amount of land General Mills relies on to source key ingredients for its products sold through both retailers.

$20 million?

The combined total that J.M. Smucker Co. will get for four of its brands that it’s selling to North American private-label food and beverage manufacturer TreeHouse Foods, per a company announcement . The brands being sold are Bick’s pickles, Habitant pickled beets, Woodman’s horseradish and McLaren’s pickled onions.

1

The spot Hewlett Packard Enterprise took in 3LB’s 100 Best Corporate Citizens 2023 ranking . This annual list assesses data from the 1,000 largest publicly traded companies in the U.S. on the transparency of their environmental, social and governance disclosures and ranks them based on 184 factors across seven pillars: climate change, employee relations, environment, governance, human rights, stakeholders and society, and ESG performance.

50%

The top discount that ALDI is offering on over 70 “holiday classics” — from gravy mix to fresh cranberries — starting Nov. 1 and running through the end of 2023, the grocer announced .

$52 million

The amount for which Steve Madden has acquired privately held women’s apparel designer and marketer Almost Famous, per a company statement . Almost Famous has been the exclusive licensee of Madden NYC apparel since its launch in 2022.

17%

The share of viewers who saw 2023 Super Bowl ads and were later not able to remember the brands the ads were promoting, according to a new report from research firm System1, per Ad Age .

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