The Weekly 10: October 12, 2023 Edition

68%

The share of consumers who say they are willing to pay a premium for fresh food,?according to a recent survey conducted by Deloitte — representing a year-over-year increase of 7%.

$530

The amount that consumers plan to spend on holiday gifts this year — down from $612 last year —?per JLL’s Holiday Shopping Survey Report 2023.

$9.2 billion

The amount that German shoe company Birkenstock is seeking for its valuation in its U.S. initial public offering (IPO) on the New York Stock Exchange,?as reported by CNBC.

44%

The share of consumers, across all age groups, who said they will turn to Amazon for Halloween shopping before going to other retailers,?according to a new report from JungleScout. Gen Z and millennials were the most likely to shop Amazon first, at 56% and 58% respectively.

68%

The percentage of shoppers who are buying more private-label items who say they are doing so because of price,?per The Food Industry Association’s “The Power of Private Brands 2023” report.

$221.8 billion

The amount that?Adobe Analytics predicts online holiday sales — between Nov. 1 and Dec. 31 — will reach this year, representing a 4.8% increase over last year. Adobe’s holiday forecast projects that “buy now, pay later” options will play a large role in this growth, driving $17 billion in online spending.

11%

The percentage by which PepsiCo raised its prices globally on average in the third quarter, which helped push revenue higher than projected, per CNN.

$100 million

The amount that global advance ticket sales for Taylor Swift’s The Eras Tour concert film have surpassed,?according to AMC Theatres. The film is slated to play in 8,500 theaters across 100 countries beginning Oct. 13.

21,200+

The number of “Community Notes” published on X (formerly Twitter) since the feature’s debut in 2022,?The Wall Street Journal reports. These notes, created and regulated by volunteers, are meant to provide further context for both unpaid posts and paid advertisements.

2

The number of Amazon prototype satellites launched into orbit on Oct. 6,?per CNN. The satellites are the first from Project Kuiper, Amazon’s global broadband access initiative, with more than 3,200 additional satellites planned.

336,000

The number by which total U.S. non-farm payroll employment increased in September,?according to the U.S. Bureau of Labor Statistics.

For more marketing tips and industry news, head over to Quad Insights and dive into more weeklies.