Issue #1: AI, Marketing, and the Future of Business

I am here with a curated collection of insightful articles exploring cutting-edge AI, marketing, and the evolving business landscape. From customer experience in reinsurance to the ethical implications of AI, I've got you covered.

Customer Experience & AI:

• Swiss Re's CX Transformation: Swiss Re is transforming the customer experience in reinsurance with innovative strategies, AI tools, and data insights in this interview with Manu Pandey.

Full Story - https://martechview.com/qa-with-manu-pandey-vp-of-cx-at-swiss-re/

• Human-Centered AI: Discover how prioritizing empathy and human-centered design can unlock the true potential of AI in customer service. Bloomreach CMO Amanda (Elam) Cole shares how AI is boosting productivity and transforming marketing strategies.

Full Story - https://martechview.com/qa-with-amanda-cole-bloomreach/

Marketing & AI:

• The Future of Growth Marketing: Gain insights from Amplitude's Senior Director of Growth Marketing, Franciska Dethlefsen, on user acquisition, product-led growth, and the future of data-driven marketing.

Full Story - https://martechview.com/future-of-growth-marketing-insights-from-franciska-dethlefsen/

• MarTech in 2025: Explore the evolving MarTech landscape and the importance of trust and personal branding for success by Alex Abbott (F.ISP)

Full Story - https://martechview.com/martech-in-2025-trust-personal-branding/

• Unlocking Customer Potential with CDPs: Learn how Customer Data Platforms unify and activate real-time data for personalized experiences and growth by Heidi Bullock, CMO of Tealium

Full Story - https://martechview.com/how-companies-can-own-the-moment-with-real-time-customer-data/

AI Ethics & Security:

• The Dark Side of Data Breaches: Understand the risks of exposed personal information and how cybercriminals exploit stolen data by Douglas McKee, SonicWall

Full Story - https://nexttechtoday.com/tech/cyber-security/stolen-data-a-lucrative-business-on-the-dark-web/

• The Algorithmic Mirror: Explore the hidden biases in AI and the fight for ethical AI development.

Full Story - https://nexttechtoday.com/tech/ai/do-we-need-a-mindset-shift-for-ethical-ai/

• Deepfake Detection & AI Ethics: Rana Gujral, Behavioral Signals, discusses how AI and behavioral science can combat deepfakes while addressing ethical concerns.

Full Story - https://nexttechtoday.com/people/qa-with-rana-gujral-behavioral-signals/

Enjoy your weekend reading!