This Week on TVREV: Weekend Reading to Offset the Barbenheim

Hot List: This Week on TVREV; Weekend Reading to Offset the Barbenheim

As Americans stuff their faces with Barbenheimer popcorn this weekend and the creative class that powered peak TV brilliance now picket in front of?tree stumps NBCU cut down illegally to throw (lack of) shade??…. We are happy to give you the Hot List, a summary of TVREV originals and the OTHER news you can use to keep up over the weekend.

Look at Local:

• This week, Alan Wolk explains why?local broadcasters and vMVPDs have some tensions ?and penned a special piece on the?billions of reasons why Retrans ?is a factor in the strike.?(he talks both on the?Marketecture podcast )
• VIZIO integrated local networks ?into its SmartCast offering (and is?selling tickets to local showings of Barbie right when the TV is turned on )
• If you wonder?why Madhive got $300 million ?to modernize streaming in local, CEO Spencer Potts explains it to teenagers in a special interview.

(Stay tuned for a special report from Alan Wolk and Tim Hanlon on local streaming )

Vital Signs:

• iSpot released a transparency report for H1 2023 showing TV networks are?delivering more ads to audiences (for less money)? and that growth is coming from hispanic audiences and resurgent day parts.?
• Exclusive Inscape data shows?Wimbledon is still slamming
• Tubular Labs found?Advertisers Continue To Support Premium Sporting Events
• Ad Age uses data to look at?everything brands need to know about reaching Gen Z (TV isn't it!)

“The optimist thinks this is the best of all possible worlds. The pessimist fears it is true. ” ―?J. Robert Oppenheimer

?LATEST FROM TVREV

Netflix’s Murky Q2 Numbers, Local Broadcasters Push Back On vMVPDS ?—?Alan Wolk

Netflix’s lack of clarity around its latest earnings numbers has Wall Street worried. Local broadcasters demand their fair share of retrans fees from vMVPDs.

?How Do Local Networks and Businesses Utilize Streaming? Spencer Potts Of Madhive Explains It To Teenagers ?—?Jay Fagel

Spencer Potts, Madhive CEO explains how the company works to Jay Fagel and Rio Damata

iSpot First-Half Report Reveals TV Shifts Already In Progress ?—?John Cassillo

iSpot’s new TV Transparency Report reveals year-over-year growth for TV ad impressions, and more.

How Ted Lasso Got Viewers Around The World To “Believe” In Apple TV+ ?—?Brandon Katz

Ted Lasso’s success with audiences across the globe has pushed Apple TV+ into third place worldwide. Can the streak continue?

FAST Men: The Evolution Of TV Ad Buying ?—?Jonathan Moffie

OrkaTV’s Jonathan Moffie on what today’s ad tech executives can learn from the Mad Men of yore, and what they need to do differently to succeed in today’s far more complex streaming environment.

ACC’s CW Deal Underlines RSNs’ Diminishing Importance ?—?John Cassillo

Diamond Sports pushed the ACC to a better option with the CW, and many other teams and leagues/conferences could follow suit.

Wimbledon’s Grand Slam: TV By the Numbers ?—?Eleanor Semeraro

The tennis championships gained steam week-over-week, capturing 1.79% of all live, linear minutes watched, per Inscape.

More From?TVREV.com

Advertising ?I?Data & Measurement ?I?Streaming Wars ?I?Sports

Thought Leaders Circle ?I?Reports

NEWS YOU CAN USE

Advertising

• TV Programmers And Advertisers Are Inching Closer To Their Competitors ?[AdExchanger]
• A Blessing And A Boogeyman: Advertisers Warily Embrace A.I. ?[NY Times]
• NBCU Uses Paris Olympics, BravoCon To Navigate Weak TV Upfront ?[Variety]
• Advertisers Prefer Premium Video Despite Economic Uncertainty, According To Comcast Report ?[Adweek]
• A Billboard For The Living Room? How Telly Wants Advertisers To Pay For Your TV Set ?[WSJ]

Streaming Wars

• The TV Episode with Alan Wolk ?[Marketecture]
• Netflix Stock Sinks As Wall Street Looks For Clarity On Revenue Growth ?[CNBC]
• Streaming Brought Hollywood To A Standstill. Now Comes The Pain. ?[WSJ]
• Peacock To Hike Prices For First Time Since Streamer’s Launch ?[Variety]
• The Iger Streaming Beta Blocker ?[Puck]
• VIZIO Adds 20 Local Fox And Gray TV Channels to Its Smart TVs ?[CNET]

Data & Measurement

• First-Half TV Trends: Impressions Grow, Revenue Shrinks, iSpot Says ?[NextTV]
• Can Attention Metrics Prevent Another YouTube TrueView Scandal? ?[AdExchanger]
• Netflux ?[Eshap]
• ViX Helps Drive TelevisaUnivision Revenue Gains In Q2 ?[StreamTV Insider]

Sports

• Advertisers Continue To Support Premium Sporting Events ?[Forbes]
• Diamond Files Suit Against Sinclair And JP Morgan, Tries To Claw Back $1 Billion Preferred Equity Repayment ?[NextTV]
• MLB Takes Over D-Backs Games As Diamond Pledges to Pay Remaining Teams ?[Sportico]
• Sources: Pac-12 Will Not Announce New TV Deal At Media Day This Week ?[Yahoo Sports]
• How Power At ESPN Shifted To Football From ‘SportsCenter’ ?[Front Office Sports]

Landscape

• So You're Happy Carriage and Retrans Fees Are Slowly Fading Away? You Sure About That, Champ? ?[NextTV]
• How A Strike Over Streaming Could End Up Killing Network TV ?[Vulture]
• ‘Yellowstone’ To Air On CBS’ Reworked Fall Schedule Alongside Paramount+’s ‘SEAL Team’, BBC’s ‘Ghosts’ & Reality-Heavy Slate ?[Deadline]
• How Hollywood Drove Its Business Model Off a Cliff ?[The Ringer]
• Broadcasters Pursue Bigger Slice Of Streaming Pie, Form Local News Coalition ?[StreamTV Insider]

Subscribe to get all 4 TVREV newsletters in your inbox each week