This Week In Social W/C 20/06/22

This week the world of social media has been rife with 'funny' reactions (looking at you LinkedIn), AR, TikTok ad updates and all the pride content we deserve! Find my top pick of social stories from the last 7 days below.

Reels of Options???

Meta has announced?more Reels creation tools?for Instagram and Facebook. Firstly, some Instagram users are being notified they have the?new 'Remix for photos' option, a tool that enables people to create Reels based on another profile's post content. These will be downloadable with the option to add original clips, in a new way to re-use content. Meta has also added a way for users to shorten existing?videos into shorter clips, which can then be posted as Reels, through Creator Studio.

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Targeting Gen Z???

YouTube's latest?Culture & Trend Report?has dropped, and it focusses on analysing consumption trends of Gen Z. According to YouTube, 65% of Gen Z are looking for content that directly relates to them, making personalised content increasingly more valuable for brands targeting this demographic. YouTube states that these individual experiences are shaped through 3 types of creative:?

1. Community - Online communities that share interests producing content collaboratively?

2. Multi-format - Popular and trending concepts that can lend themselves to varying formats

3. Responsive - Finger-on-the-pulse, emotive content responding to the real world

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How AR Is Changing Commerce???

AR has already paved a new path for brands selling online, with the aim of these e-commerce capabilities to provide new ways for customers to experience products. In a new insights report, Snapchat shares how discovery, engagement, consideration, conversion and post-purchase behaviour 'supercharge' the purchase journey.?Read the full report here!

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Twitter Shopping???

On Wednesday Twitter announced?a?new Shopify integration. This move will mean that in the future Shopify merchants will have the ability to list their products via their Twitter Professional Profile. When each item is selected the user will be redirected to a live Shopify product page which they can use to make a purchase.

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New Instagram Stories Features in Testing???

It was?announced yesterday?that Instagram is testing AR elements within Stories. Essentially, users will be able to place 3D objects into their Story frames through a new series of AR features which will in the majority be animated. Not a revolutionary idea, but one to keep in mind for all the creatives out there.

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Just something cool as a little extra...

Find LGBTQ+ Businesses on Google???

In support of Pride month, Google have enabled?queer businesses?to label themselves?in Google Maps. Not to be mixed up with the LGBTQ-Friendly and Transgender Safe Space labels, the new tag will allow locals and those visiting areas to support LGBTQ+ companies and help members?of the Pride community find local hubs.?