This Week In Social - W/C 12/09/22

This Week In Social TikTok are taking notes from new popular app BeReal, Forbes have named their Top Creators of 2022 and Snapchat are looking to Halloween with some AR insights...dive in below.

Instagram?Re-Posts ??

A new re-post option?is in the works at Instagram HQ, a feature?which would enable users to extend the reach of a post by re-sharing to their own followers in the app. Re-posted content would appear in its own tab on a user's profile, similar to the Reels or Tags tabs. Whilst sharing content to your Story is currently a workaround, this new feature would also allow in-feed sharing of posts.

BeReal...oops, correction:?TikTok Now ??

BeReal is one of the latest social media apps taking the world by storm, and TikTok are hot on their heels! Yesterday the platform announced 'TikTok Now', a feature which will prompt users to take a picture using the font?and back cameras at a random time in the day...sound familiar??Take a look at TikTok's?full announcement?post here.

Forbes Top Creators 2022 ??

Emma Chamberlain, Rhett?& Link and Mr Beast all feature in the top 10 of the 50 names?listed by Forbes?to be the Top Creators of this year. The average age of those featured is 31, with an aggregated?1.9 billion followers across channels.?Check out the full list here.

Snapchat's 'Halloween Augmented' Report ??

As the season turns to autumn, we're reminded of the upcoming spooky holiday. Ahead of October?31st,?Snapchat has released a report?which shares insights into the value of the app's AR when connecting brands to shoppers. According to Snap:

· 80% of users plan to use Snapchat during Halloween.

· 66% of Snapchatters who use AR are less likely to return their purchase.

· 72% are more likely to purchase from a brand after using virtual?try-on filters.

YouTube Ads Go Vertical (Kind Of) ??

YouTube has launched new vertical video?conversion elements?as the platform?leans into short-form content following the huge jump in usage Shorts saw?earlier this summer. As per YouTube,?“The machine learning model detects important elements in the landscape ad - such as faces, key objects, logos, text and motion - and breaks the video into distinct “scenes.” This ensures that important elements show up properly - centered, for example - in the reformatted video...We found that when advertisers added a vertical creative asset to their Video action campaigns, they delivered 10-20% more conversions per dollar on YouTube Shorts than campaigns that used landscape assets alone.”