This Week on Social - TikTok is Proud, It's the Summer of Sport and Facebook Wants to be Cool

Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. ??????

This week we look at everything TikTok is doing to celebrate Pride, Facebook is trying to re-engage their younger audience, it's the summer of sport, and so much more...

Don't Miss This Week's Headlines!

(1/5) TikTok is Beaming with Pride ?????

In honour of Pride Month, TikTok have announced their new group of 15 "Visionary Voices" from the LGBTQIA+ community, providing them increased exposure and opportunities on the platform.

They have also launched their #ShopWithPride campaign which will promote LGBTQIA+-owned businesses through TikTok's in-app Shop Tab starting June 1st.

TikTok will host a #ForYourPride hub and "Pride on LIVE" series, featuring live streams and conversations with LGBTQIA+ creators.

Finally, TikTok is sponsoring the Gayming Awards’ "Best LGBTQ Indie Game" category and launching a #PrideAnthems playlist on the Sounds page.

(2/5) Facebook Wants to be Cool Again ??

Facebook wants to help build the next generation of social media for young adults. Their aim is to attract young adults by improving the relevance of Reels and Feed, enhancing video viewing, and offering better monetization for creators.

Initiatives like Facebook Marketplace, Reels, Facebook Groups, and Facebook Dating are being used to regain youth interest.

Despite some growth, Facebook trails behind Snapchat and TikTok in youth engagement, with significant competition ahead.

Meta’s long-term strategy involves aligning with young users to drive adoption of its metaverse experience.

(3/5) It's the Summer of Sports ??

TikTok released a "Summer of Sports" guide to help marketers prepare for Olympic and Euro 2024 tie-in campaigns, offering strategies for effective brand engagement during these major events.

The guide emphasises aligning with different communities and leveraging niche and unexpected interests to expand engagement, especially around sports.

It includes case studies, event timelines, and specific advice on structuring TikTok promotions, along with a calendar for activating tie-in campaigns.

Marketers can download the full guide with an email sign-up for detailed insights and strategies.

(4/5) TikTok Studio Launch ??

TikTok has introduced the new TikTok Studio, a comprehensive dashboard for creators to manage their presence, including video uploads, editing, and analytics.

This updated version of the Creator Center Platform consolidates existing creation and management tools, making them easier to access in one place, improving workflow efficiency for creators.

It emphasises monetisation, offering tailored recommendations and access to educational resources through the Creator Academy.

Currently available as a web app, with a standalone app experience in testing.

(5/5) Social Media ???? Sport

The sporting world is gearing up for a summer of fierce competition, and social media, in alignment with influencer marketing, will emerge as trusted methods for brands to connect with sports savvy consumers.?

The intersection of sport and social media presents new opportunities seeking to engage with fans. But first, we must understand the evolving role of social in sport. We’ll examine the impact of influencers, and how they’re becoming innovative marketing solutions for sports brands in the digital age.?

Read our blog: THE ROLE OF SOCIAL MEDIA AND INFLUENCERS IN SPORT

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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!