This Week on Social - Teen Accounts Activated, E.l.f SIN-fluencer, Instagram Reminder Ads

Each week, the marketing team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. ??????

This week we look at Instagrams Teen Accounts and the latest protective measures they've put in place, E.l.f's latest campaign featuring their very own SIN-fluencer, and Meta expands Instagram reminder ads placed via Its API...

Don't Miss This Week's Headlines!

(1/5) Teen Accounts Activated ??

Instagram wants to make things safer for teens and keep parents minds at ease with these latest protective measures for teen users!

All teen accounts will be set to private, and those under 16 will need parental permission to switch to public mode. This limits who can connect, see content, and DM.

Teens can only receive messages from people they follow or are already connected with, ensuring safer interactions.

Teen accounts will default to the most restrictive settings in Instagram’s Sensitive Content Controls, filtering out potentially harmful content.

Read more about the new safety features here.

(2/5) 'Add Yours' is Coming to YouTube ??

YouTube’s new “Add Yours” sticker for Shorts is all about sparking user-generated content. Think TikTok Duets and Instagram’s Add Yours feature, but now on your favourite video platform.

By inviting users to participate and create their own takes on Shorts clips, YouTube is pushing for even more engagement and content creation.

With platforms borrowing ideas left and right, the unique flavour of each app might start to blur. But hey, if it keeps users glued, who’s complaining?

(3/5) Meta Expands Instagram Reminder Ads ?

Meta just made Instagram ads a bit more magical.

Marketers using third-party apps for Instagram Reminder Ads now get the full feature set available in Meta Ads Manager.

Marketers using third-party apps for Instagram Reminder Ads now get the full feature set available in Meta Ads Manager.

You can now add events to ads optimising for thruplay or reach, making those reminders even more engaging and effective.

This update simplifies ad management and maximises re-engagement, giving more brands access to powerful ad features without the hassle.

(4/5) E.l.f's SIN-fluencer ??

Ready for a “sinful” update that’s too good to miss? E.l.f. Skin’s got something devilishly delightful for Gen Z.

E.l.f. Skin has launched its biggest brand campaign, “Divine Skintervention,” starring the hilarious Megan Stalter as the “Sinfluencer,” encouraging playful skincare “sins” like sleeping in makeup.

This campaign will hit social media, TV, and major streaming platforms like Disney+, Hulu, and Netflix, ensuring everyone gets a taste of the mischief.

Tapping into Gen Z’s love for skincare and their tendency to commit “skin sins,” E.l.f. uses humour and relatable scenarios to connect with this key audience.

?The campaign includes an interactive landing page that offers product recommendations based on consumer “confessions,” making it fun and personalised.

Part of E.l.f.’s broader strategy to become an entertainment brand, the campaign follows their recent launch of an original album for Get Ready With Me videos, further solidifying their cultural connection with Gen Z.

(5/5) Influencer vs Brand-led Paid Media: Which is More Effective? ??

Paid advertising is up there with the most powerful marketing tools.

In 2022, paid ad spend on social media networks in the US surpassed $66 billion, and this is expected to leap to $82 billion by 2025.

But where paid media really gets exciting is when it incorporates influencers and is even run through the influencers’ own channels.

Today’s argument is the effectiveness of ads powered by influencers versus the effectiveness of ads run with brand-owned assets.

In our blog we outline everything you need to know: Influencer vs Brand-led Paid Media: Which is More Effective?

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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!