This Week on Social - Prayers Are Answered, New Friends Are Being Made, and Copy Cats are About!

Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. ??????

This week we look at the latest TikTok feature, more platforms are collaborating, and we have all the insights around luxury brands killing it on TikTok right now...

Don't Miss This Week's Headlines!

(1/5) Ask And You Shall Receive - Threads Following Feed Is Here

We can admit, it was fun at first, being able to see so many different people posting a ?range? of content...

But we are so happy that a following feed is now available on Threads.

Users can switch between 'Following' and 'For You'.

(2/5) LinkTree ?? Threads

Link in bio has a new friend with LinkTree now making it possible for users to link their Threads account.

(3/5) It's Giving Same - TikTok adds 'Add Yours' Feature

Instagram came for Twitter and now TikTok is coming for Instagram - well, they've been coming for a while since they added stories and carousels to the app but, you know what we mean...

The latest feature to come over to TikTok is the 'Add Yours' button. This works essentially the same as it does on Instagram.

Users can add a prompt for other users to engage with and share their photos around that prompt, such as 'a photo for every month this year', 'your pet', 'your favourite food'.

(4/5) Have You Got the Prestige Factor? - How 15 Luxury & Premium Brands Are Taking on TikTok [Goat Report]

It’s estimated that by 2030, Gen Z and Gen Alpha will make up a third of the global luxury market (Bain & Company).

Luxury brands know they need to start building cultural relevance and customer loyalty amongst younger people, and a lot of this will be achieved through social media and influencers. However, when it comes to TikTok, many luxury and premium brands are struggling to find their place.

In our report, we analyse the TikTok strategies of 15 premium and luxury brands from a variety of sectors.

(5/5) And We Are Live! - Why Brands NEED to Utilise Live Stream Marketing [Goat Blog]

In the ever-evolving landscape of digital marketing, it’s getting harder to foster genuine relationships with your audience.?Businesses are actively searching for ways to truly?connect. In a world full of paid ads, and with most people distrusting brands, the options are becoming limited.?

That’s why live stream marketing is gaining traction.

But what is it, how does it work, and how can you utilize it? We explore it all in our latest blog!

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And that’s all for this week, but don’t forget to follow us on?LinkedIn?and?Instagram?for real-time announcements of all our new?blog content!

Also?sign up to our weekly e-newsletter?for three lesser-known stories from the world of social and influencers.