This Week on Social - Pepsi's Roman Empire, The Hottest Video Trends, Instagram Updates For All

Each week, the marketing team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. ??????

This week we look at the Roman Empire of Roman Empires with Pepsi's NFL campaign that looks a little familiar, find out about the hottest video trends thanks to Tubulars latest report, and Instagram has more updates to up your DM game...

Don't Miss This Week's Headlines!

(1/5) Pepsi's Roman Empire ??

Ready for an NFL kickoff campaign that’s got all the glitz and glam of a Hollywood blockbuster? Pepsi has you covered...

Pepsi’s 3-minute video features NFL superstars like Travis Kelce and Megan Thee Stallion in a Gladiator-inspired colosseum battle, transitioning into a football stadium.

Megan Thee Stallion remakes Queen’s iconic “We Will Rock You,” bringing pop culture and sports together.

They've smashed their interactive fan elements: Turn yourself into a gladiator or Roman royalty with Pepsi’s “My Roman Empire” tool, adding a playful twist to fan engagement.

Enjoy limited-edition cans equipped with AR features bring on-set content to life, enhancing the immersive experience.

Her version of “We Will Rock You” is available on streaming platforms, tying music to the campaign’s broader cultural impact. Megan will host the 2024 MTV VMAs with a Gladiator-themed moment, echoing Pepsi’s 20-year legacy of iconic, music-driven campaigns.

By merging sports, pop culture, and iconic music, Pepsi is staying at the forefront of cultural conversations, ensuring maximum brand visibility.

(2/5) The Hottest Video Trends ??

Tubular Labs just released some in depth insights on 2024’s hottest video trends, and it’s a game-changer.

There’s a treasure trove of insights in Tubular’s 36-page H2 update. From key shifts in content strategy to rising niches, it’s packed with data to inform your next moves.

Here are the 4 key things we found:

1. Longer is the new short
2. TikTok niches are on the rise
3. Instagram is getting an AI boost
4. Reels on Facebook are making a revival

(3/5) Instagram Updates For All ??

Instagram is spicing up your DM game with these latest updates:

Customisable DM's: There are now drawing tools and stickers for images shared in your DMs. This means you can get creative and personalise your private messages just like your Stories and feed posts.

Remember those fun cut-outs you’ve been using in Stories? They’re now available for DMs, letting you use specific elements from your photos as stickers.

Birthday Reminders: Never miss a friend’s birthday again with new birthday indicators in the Notes bubble of your inbox. Plus, enjoy a fun confetti animation when you tap a birthday note.

Seasonal Chat Themes: Change your chat theme to match your mood or the season. Think “Pumpkin Spice” vibes or celebrate with themes like “Sabrina Carpenter” for her new album.

(4/5) Take Back Control On Twitch ??

Twitch has introduced an ad density slider in Ad Manager, letting streamers decide exactly how many ads run per hour and whether to disable those pesky pre-roll ads.

The slider also shows revenue estimates based on ad time selected, helping streamers understand the financial impact of their ad choices.

With features like a chat countdown timer and Auto Snooze, ads are less likely to interrupt high-stakes moments, keeping your audience engaged and happy.

The Ads Manager has had a makeover with a new layout and detailed descriptions for each feature, helping streamers make informed decisions about their ad settings.

(5/5) Reels Performance Playbook ??

Meta just dropped a must-read guide that's all about maximising your Reels strategy!

Reels are now driving over 200 billion views a day across Facebook and Instagram, so understanding how best to use them is crucial.

In their guide learn what makes Reels so effective and how to craft content that resonates. Think filters, effects, and music that amplify your brand’s message.

Get the lowdown on what works best for Reels, backed by performance data. This includes recommended formats and content ideas that drive engagement.

By understanding and utilising the latest trends in Reels, you can keep your brand relevant and top-of-mind for your audience.

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And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content!