This Week on Social - New TikTok Ad Solutions, Meta Shares New Reel Tips, Pinterest Halloween Trend Report!

Each week, the marketing team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. ??????

This week we're looking at TikToks new performance advertising solutions and all the ways they're making your life easier, Meta shared all the insights at their recent Agency Summit with their Reels Ad tips being of particular interest, adnd Pinterest has dropped their spooktacular Halloween Trend Report for 2024...

Don't Miss This Week's Headlines!

(1/5) Automate, Measure, and Maximise with TikTok ??

TikTok is building for the future with their new performance advertising solutions!

TikTok’s new “Smart+” takes the reins on ad creation, placement, and bidding. Just input your assets, budget, and goals, and let Smart+ do the rest. Early testers of Smart+ Web Campaigns saw a 52% improvement in return on ad spend.

For those running TikTok Shops, GMV Max is here to optimize your campaign creation. By streamlining traffic across organic content, paid ads, and affiliate posts, it aims to maximise your shop’s gross merchandise value.

TikTok’s new Privacy-Enhancing Technology (PETs) lets you leverage consumer insights without directly uploading audience data to TikTok. Plus, Conversion Lift Studies will measure the true impact of your campaigns.

Read more on TikToks latest ad solutions here .

(2/5) Meta Shares New Reels Ad Tips ??

Meta 's recent Agency Summit shared a lot of insights, but we're most excited for the new Reels Ad tips...

Meta’s new 19-page guide is packed with actionable advice. From creative strategies to production tips, it’s your go-to manual for maximising Reels ad performance.

With this guide you can learn how to seamlessly integrate Reels ads into your campaign setup, ensuring your content is not just seen, but loved.

This guide is just a taste of the wealth of resources Meta shared at their recent summit, find out more here .

(3/5) Pinterest 2024 Halloween Trend Report ??

Pinterest just dropped their 2024 Halloween Trend Report and it’s packed with tricks and treats for all you marketing campaigns:

1. Pop Culture Power:?Searches for “it girl Halloween costumes” are up 170%, with Pinners channeling their inner pop stars and icons. Think Charlie XCX (+2345%), Kesha (+510%), and Ariana Grande (+460%).
2. Sports & Vintage Vibes:?“Sports costume ideas” have spiked by 265%, while vintage Halloween is making a comeback. From “90s Halloween decorations” (+140%) to “vintage Halloween” themes (+50%), it’s all about blending nostalgia with today’s trends.
3. Gothic Glam:?Embrace your dark side with “soft vampire make-up” (+475%) and “Gothic guy make-up” (+290%). For the bold, “clown make-up looks” are up a whopping 1870%, proving that creepy can be chic.
4. Wild & Whimsical:?Animal prints are roaring back, with cheetah print makeup (+570%) and leopard print makeup (+670%) leading the charge. Plus, “Dallas Cowboys cheerleaders costumes” (+550%) and “Shark Boy and Lava Girl costumes couple” (+4245%) are top picks for those picture-perfect moments.
5. Tasty Treats & Decor:?Foodies, rejoice! Trends like “ghost pizza” (+850%) and “Pumpkin s’mores cookies” (+390%) are serving up delicious inspo. Meanwhile, “Hippie Halloween décor” (+190%), “disco Halloween décor” (+175%), and “90s Halloween decorations” (+140%) are setting the stage for the ultimate spooky soirée.

Read the full report here .

(4/5) Snapchat’s Phantom House Returns ??

Snapchat’s ( Snap Inc. ) Halloween-themed series Phantom House is back for another round of eerie episodes. This season features Snap Story compilations with creators like Tue Nguyen, Jake Koehler, Rachel Levin, and Caryn Marjorie navigating spooky worlds.

Snap has teamed up with Atomic Digital Design to create AR Lenses for each episode, offering Snapchatters immersive experiences like zombie-infested freezers and demon dogs.

Returning as a sponsor, Maybelline New York is integrating branded content into Phantom House episodes, plus custom creator content, an immersive AR Lens, commercials, and Snap Ads.

State Farm is launching its own AR Lens and leveraging commercials and Snap Ads to join in the Halloween fun.

And Hulu promotes its Halloween-themed content and new film?Carved?with an AR Lens, commercials, and Snap Video Ads, tying into its annual Huluween campaign.

The brand partnerships with this are endless!

(5/5) Calling All New Yorkers! ??

Our Raised on Social Live Event is coming to NEW YORK!

Introducing 'Move With The Mood Shift': How brands can leverage trends, creators and communities to build long-lasting relevance.

This event covers trends, creators, community, and media as well as insights from incredible speakers from brands such as Keurig Dr Pepper Inc. , Laboratoires Pierre Fabre , kate spade new york , Amazon Prime , Dell Technologies and more!

Trust us, you won't want to miss this! Find out more here .

...

And that’s all for this week, but don’t forget to follow us on LinkedIn and Instagram for real-time announcements of all our new blog content !