This Week on Social - Meta Is Multiplying, New Couple Alert, Someone's Getting Sassy!

Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. ??????

This week we look at how Meta is trying to bring back Facebook for content creation, YouTube is making video editing that much easier, and we 100% ship the potential new partnership between Google and TikTok...

Don't Miss This Week's Headlines!

(1/5) Meta Is Multiplying - Facebook Users Can Create Multiple Profiles

Meta has officially launched a multi-profile option on Facebook , allowing users to create multiple profiles tailored to different interests. This feature enables users to keep personal and professional relationships separate or maintain distinct profiles for various hobbies and communities.

Users can create up to four additional personal profiles within the Facebook app. Each profile comes with its own username and feed, providing separation and privacy. This feature aims to make users more comfortable sharing content related to their various interests.

Meta's introduction of multiple personal profiles on Facebook aims to address shifting user preferences and boost content sharing. This feature offers more privacy and tailored posting options but may also come with added complexities for users to manage.

(2/5) Video Editing Made Easy - YouTube Create App

YouTube has introduced a new free mobile editing app called YouTube Create . This app is designed to provide creators with a suite of production tools for editing both Shorts and longer videos. It aims to simplify the video production process, making it more accessible to creators.

YouTube Create offers a range of editing features, including video editing, trimming, automatic captioning, voiceover editing, and access to filters, effects, transitions, and royalty-free music.

YouTube Create is initially available for Android users only in several countries, including the U.S., U.K., Germany, France, Indonesia, India, Korea, and Singapore.

(3/5) This Couple Just Makes Sense - TikTok and Google Explore New Partnership

TikTok and Google are reportedly exploring a partnership that would integrate Google search prompts and possibly search results into TikTok's search stream. Some TikTok users are already seeing prompts to expand their search on Google within the app.

TikTok clarified that this integration is not an advertising unit. It's a custom integration designed to provide more context and enhance discovery within the TikTok app.

The specifics of the partnership are not clear, and there's no confirmation of a financial agreement between the two companies.

(4/5) So Sassy - Meta's Plans For 'Sassy' AI Chatbots

Meta is developing a series of AI chatbots called "Gen AI Personas." These chatbots are aimed at engaging younger users on its platforms and are set to launch during the Meta Connect event.

These chatbots will come in various "personas," each with unique behaviors designed to appeal to younger users. Examples mentioned include a "sassy robot" inspired by Bender from Futurama and an overly curious "Alvin the Alien." The goal is to create dozens of such personas.

Meta is also working on a chatbot creation tool that will allow celebrities to create their own chatbots for interacting with fans. This tool could be used to facilitate more direct engagement between celebrities and their followers.

(5/5) 7 Top Beauty Brands on TikTok in 2023 - A Goat Blog

TikTok is a powerhouse of beauty activity. With thousands of brands trying to showcase their beauty products and get fans on board, it’s hard to know how to slay the competition. We’re here to give you the weapons to do so.?

From brands such as Nivea, Rare Beauty and Elf Cosmetics, we cover how the top 7 beauty brands are doing it so well on TikTok and what you can do too.

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