This Week in Social Media, January 25, 2021

This Week in Social Media, January 25, 2021

Dan Quitério Dan Quitério

Dan Quitério

Senior Director of Social Media at AKA | Digital Marketing, Fan Engagement, Content Management | Entertainment/Media

发布日期: 2021年1月26日
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Trump's fate on Facebook to be decided by Oversight Board. Twitter verification is coming back. TikTok closes in on Facebook. IKEA wins the Bernie Sanders meme. And IDK how I lived without this exhaustive social media abbreviations glossary.

Here are some quick hits to kick off your week.

Fast 5

  1. [News] Facebook's independent Oversight Board will be deciding Trump's fate on the platform.
  2. [News] After its three-year hiatus, Twitter verification is coming back, and the social media company has released criteria for getting that coveted, blue tick, including accounts having to fit into one of six categories.
  3. [News] Don't sleep on TikTok. Time spent on the app is up 325% year-over-year, surpassing Facebook for the first time.
  4. [Platform Update] Story Pins are finding their way at the top of Pinterest user feeds in a new panel display the platform is testing.
  5. [Platform Update] Speaking of tests, TikTok is experimenting with a new Q&A option that allows select creators (for now) to respond to audience questions via text or video.

I Wish I Made This

The Bernie Sanders meme—I laughed for a couple days. And then I stopped laughing. Because it got old. But I always love when a company can run with a meme without doing much to it, while still making a smart impact. One example that comes to mind was a former travel client's "Keep Calm and Carry-On" social post featuring carry-on luggage. Here's a great Bernie one from IKEA to help you "get the look." Simplicity. It speaks volumes.

A Bernie Sanders inauguration meme used as an ad for IKEA. Bernie sits in his chair with coat and gloves, and IKEA features a folding chair and oven glove for sale to help you complete the look.

Parting Shot

(LOL, Lots of Love Edition)

I'm not afraid to admit that a million years ago, I thought "LOL" stood for "lots of love." Luckily, I kept that to myself and never embarrassed myself with my BFFs. But do you know what I could have used? I could have used this extremely thorough glossary of social media acronyms. Do you know what H/T means? What about CMV? No? Perhaps you could use this, too. Because the first step to succeeding on social is learning the language.

A list of popular social media acronyms, including AFAIK for "as far as I know" and LMK for "let me know."

That's it for today. See you next week...

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