This Week on Social - Collaborations, Rebrands, and Drop-Offs
The Goat Agency
The World’s Leading Social First Advertising Agency ?? Powered By Influencers | Part of GroupM Nexus
Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. ??????
This week we look at the latest TikTok collaboration, the newest Instagram Reel templates, Threads losing traction and Elon is at it again...
Don't Miss This Week's Headlines!
(1/5) The Collab We Didn't Know We Needed - TikTok and Warner Music Group
We all know that Tiktok is the home of trending music, so this collaboration makes a lot of sense.
But what does this collaboration mean?
Users can use music from artists of Warner Music Group for videos, editing in CapCut and access the trending music even as a business account!
"The deal will expand the level of partnership, collaboration, and innovation between the two companies. It will create new revenue, marketing, and insights opportunities for WMG’s artists and songwriters, while deepening the engagement with TikTok’s huge audience of passionate music fans." - TikTok News Room
We are intrigued to see where this takes music sharing on social media apps.
What collaboration do you want to happen next?
(2/5) Instagram Adds New Reel Template Options
Instagram is making content creation that next step easier with new template options for reels.
Users can now browse reel templates from the following categories:
Read here to find out where/how to access this library.
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(3/5) Threads See's a Significant Decline in Active Users
Has the hype died off?
With Threads being around for less than a month, reports are already showing that 'daily active user count has dropped by around 70% since launch'.
What do you think they need to do to keep users coming back to the app as much as they do Instagram and TikTok?
(4/5) The Importance of Live Streaming for Brands - A Goat Blog
In the ever-evolving landscape of digital marketing, it’s getting harder to foster genuine relationships with your audience.?
Businesses are actively searching for ways to truly?connect. In a world full of paid ads, and with most people distrusting brands, the options are becoming limited.?
That’s why live stream marketing is gaining traction.
Find out how live streaming can benefit brands and how to utilise it via our recent blog!?
(5/5) Elon Musks plans to Rebrand Twitter to X
Is Twitter finally retiring?
Elon Musk announces the planned retirement for Twitter, followed by a rebrand named 'X'.
Elon's focus is to move away from a text-based social platform and more towards an 'everything app'.
Will this new venture work or should Elon stick to making Twitter a better platform for its users?
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And that’s all for this week, but don’t forget to follow us on?LinkedIn?and?Instagram?for real-time announcements of all our new?blog content!
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