This Week on Social - AI Stickers, Creative Assistants, New Data, #AntiTrends

Each week, the insights team at The Goat Agency pull together the latest news from the social space in a weekly social media news round-up. ??????

This week we look at Instagrams newest AI feature, TikTok lends a helping hand with their new creative assistant, and Meta's newest report could change how we do digital marketing...

Don't Miss This Week's Headlines!

(1/5) If You Can Think It, You Can Have It - Instagram's New AI Stickers

Instagram has announced the roll out of customizable AI stickers for DMs and Stories.

This feature will allow users to ask for any creative sticker to be created for them in seconds.

"On Instagram, we’ve started rolling out customizable AI stickers for DMs and Stories to select English language users, and AI image editing tools are coming soon in the US." - Adam Mosseri, Head of Instagram

However, there seems to be a lot of discussion around this update going against supporting artists and creatives...

(2/5) We Want You To Meet Someone - Introducing TikTok Creative Assistant

TikTok has announced its new AI-powered Creative Assistant.

TikTok Creative Assistant is designed to enhance the creative capabilities of TikTok users, making it easier for them to create engaging and effective content on the platform.

It offers guidance on TikTok creative best practices, showcases and analyzes inspirational content based on data sources, and assists in brainstorming and refining TikTok video ideas and scripts.

(3/5) This Data Could Change How We Do Digital Marketing - Meta's Latest Report

Meta releases newest report on evolving consumption shifts and their implications for social media marketing. Meta's research, conducted in partnership with Kantar, outlines the major opportunities marketers in Asia Pacific currently have, but is also largely universal as it looks at global shifts.

Meta's report emphasizes the changing landscape of media consumption habits and encourages businesses to invest more in digital marketing platforms. This shift is attributed to an uncertain economic landscape, increased pressure on profitability, and changing consumer behaviors.

The report highlights several key elements driving the evolving online discovery and consumption process. These include the creator economy, the rise of short-form video, business messaging, and AI. These trends underscore the importance of focusing on these areas for effective marketing outreach.

(4/5) How To Smash Your Black Friday Social Media Campaigns - A Goat Blog

Black Friday is the annual retail extravaganza that kicks off the holiday shopping season with colossal discounts. We’ll be delving into the dynamics of Black Friday and its relationship with the powerhouse of modern marketing, social media.?

We’ll also look at seven Black Friday social media campaign strategies, peppered with real-life examples, to help brands navigate this tumultuous spree of spending. Join us as we uncover the secrets to a successful Black Friday in the digital age.

(5/5) Raised on Social - The #AntiTrends Newsletter

Not your average industry trends newsletter…

Did you know we have another newsletter? This one has a special twist that makes it potentially better than the rest...

Welcome to our #AntiTrends style newsletter; a weekly email dedicated to keeping you up to date across some of the lesser-known trends and news items impacting our industry.

Every Tuesday, the Goat team will bring you three stories from the worlds of social media, advertising, Gen Z/Gen Alpha and influencer marketing.

But instead of the headline news, we’re focusing on the stories that may have slipped under your radar…

Sign up here!

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And that’s all for this week, but don’t forget to follow us on?LinkedIn?and?Instagram?for real-time announcements of all our new?blog content!