This Week In Social - 22/07/2022

This week Instagram have announced an expansion of Reels, TikTok are giving Google a run for their Search queries and Zuckerberg has given the Facebook feed yet another refresh! Dive in below...

Everything is Reels???

All video content less than 15 mins uploaded to Instagram will now automatically be formatted to Reels and be discoverable?in the Reels feed. Instagram is also releasing new creative tools for Reels which are: 'Remix for photos', 'Expanded remix layouts' and 'Add your clip'.?Find out more here!

TikTok for News and Search???

Thanks to Elena for organising the River TikTok Talk yesterday. As those of us who attended will know, TikTok is hot on the heels of Google in terms of where young people discover news and conduct their searches. Google's Senior Vice President?has been quoted?saying that "40% of young people, when looking for a place for lunch, they don't use Google Maps or Search, they go to TikTok or Instagram'.?

New Facebook Feed Format???

Meta have announced?an updated Facebook which will make it easier to view content from family and friends whilst allowing Zuckerberg and co to send you recommendations.?Check out a video showing?the new UI here.

YouTube Expands Product Tagging Test????

Chosen creators?will be able to tag products featured in their video clips, with the creator being paid by YouTube for using the feature.?As per YouTube, the test enables viewers to "...learn more about the products, and discover ways to purchase them without leaving YouTube". The feature has been compared to Instagram's product tagging process which was launched?earlier this year.

LinkedIn's Business Manager???

The new tool?from the professional social network enables marketers to manage more than one LinkedIn page in?a simple to?use?dashboard format. The new Business Manager will also allow an overview of ad activity.