The?NBX Pulse?is back to enrich your EOW cool-down.?This week - the Big 4 all experience some Big Trouble, Tik-Tok drops new QOL improvements, tasty insights, and more. Tune in, before you clock out!
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- TikTok Announces a Huge Increase to its Video Descriptions as it Leans into Discovery -?Link: TikTok’s giving users more room to explain their content, and connect with interested users, with a?massive expansion of its video description field.
- TikTok Rolls Out Comment Downvotes to All Users?-?Link: TikTok has announced that it’s?rolling out comment downvotes for all users, as a means to flag inappropriate responses to video clips.
- TikTok Expands Multi-Participant Live-Streams to More Users?-?Link: More TikTok users have been given the capacity to?add up to five guests to their live-stream, providing more interactive options for your broadcasts.
- TikTok Could Still Face a Ban in the US as it Continues to Work Through New Data Security Deal?-?Link: TikTok continues to work to reassure western governments that it’s not beholden to the CCP, with the company close to?establishing a new agreement with the Committee on Foreign Investment in the United States (CFIUS)
- Twitter’s Testing a New Way to Showcase Brand Communities in the App?-?Link: Twitter’s looking to entice more brands and creators to build communities in the app with a new?Community showcase option for professional profiles?now being tested internally.
- Twitter Faces Advertiser Boycott Due to Failures to Police Child Abuse Material -?Link: Twitter’s no good, very bad year continues, with the company this week being forced to inform some advertisers that their ads had been displayed in the app?alongside tweets soliciting child pornography?and other abuse material.
- Even Twitter is becoming TikTok?-?Link: Twitter is joining the bandwagon of social media companies copying TikTok’s everlasting scroll of videos. In?a blog post on Thursday, the company announced that it’s updating its video player to reflect this?format on their Explore page.
- Meta Adds Enhancements for Call Ads, Including New Callback Option?-?Link: Meta has announced some new?updates to its ‘Call Ads’?which are designed to prompt Facebook and Instagram users to call your business for more information.
- Meta Detects New Covert Influence Campaigns Run from Russia and China -?Link: Meta has announced that it’s?detected and removed two significant new influence operations, stemming from state-based actors in Russia and China, which had both sought to use Meta’s platforms to sway public opinions about the invasion of Ukraine, as well as other political subjects.
- Instagram’s Testing a New Way to Use DMs as an Alert Option for New Posts?-?Link: Instagram is experimenting with a new option that would seemingly enable people to?share their latest posts with connections via DM, adding another way to boost awareness and engagement in the app.
???Industry News & Highlights:
- All the Key Updates for Marketers from Google’s 2022 ‘SearchOn’ Event -?Link: Google has held its annual?SearchOn event, where it provided an overview of its latest Search and discovery updates and experiments, which look to align with evolving consumer behaviors and shifts.
- Facebook’s Meta to freeze hiring, further restructure: Report?-?Link: Facebook-parent Meta Platforms will freeze hiring and further restructure amid an uncertain macroeconomic situation, Bloomberg News has reported, quoting Chief Executive Mark Zuckerberg’s communication with employees.
- TikTok Reports 62% Jump in Fake Profiles Being Created in the App -?Link: TikTok has published its latest overview of?Community Guidelines Enforcement responses?which outlines all of the videos and accounts that it either removed or otherwise took action on in Q2 this year.
- Instagram Shares New Tips on How to Use Instagram Reels for Marketing -?Link: As part of its?new series of updated how-to guides, Instagram has also launched a?new, 23-page overview?of how brands can use Instagram Reels for promotion and community building, which includes a range of key tips and notes on effective Reels usage.
- Instagram Shares Updated Parents’ Guide in Line with the Return to School?-?Link: Instagram has?shared an updated version of its Parents’ Guide, which provides a full overview of the app’s various privacy and control features, along with notes to help parents provide support and guidance for their kids in the app.
- How to Formulate a More Effective Approach to TikTok Marketing [Infographic]?-?Link: TikTok has published a?new guide?to provide more insights into effective brand strategy, which provides a range of prompts to help you nail down your platform approach.
- 6 Simple Tips to Get the Best Out of Your Paid Social Media Advertising [Infographic]?-?Link: Performance Marketing Agency?share their paid social tips in this infographic.
- YouTube will show personal stories of patients in search results for health-related queries -?Link: YouTube announced Wednesday that it will show a new section called “Personal Stories” in search results starting this week when users enter health-related queries.
- Walmart Enters Metaverse With Massive Roblox Effort?-?Link: Virtual merchandise slots for beauty, fashion and toy brands abound in combination music festival, theme park and dressing room.
???Social Trends & Insights:
- Reddit Highlights Key Engagement Trends and Brand Opportunities in the App?-?Link: Reddit has released a?new research report?which looks at how the platform facilitates community engagement, and the importance of such in the modern environment, where people are increasingly working from home, and are seeking new ways to stay connected.
- Twitter Trends - United States -?Link?- Worldwide -?Link: Live tracker of the Top 50 trending topics on Twitter. Filterable by Country.
- The Top TikTok Trends to Try This Week -?Link: Each week, Later updates this resource with the top TikTok trends heating up on the feed, what they are, and how one can incorporate them into their strategy.
- The Top Instagram Reels Trends to Try This Week?-?Link: As Reels & TikTok don’t always share the same trending formats - each week, Later updates this resource with the top Instagram Reels trends gaining traction on the feed, what they are, and how one can incorporate them into their strategy.
?? Content Creator Updates:
- Facebook Tests ‘Subscribers Only’ Posts to Enhance Creator Offering -?Link: Facebook is testing out a?new post option?which would enable you to restrict access to your post to subscribers only for an initial period after publishing – be that 24 hours, 48 hours, or a week.
- Gaming tech can be used to walk through buildings before they’re even constructed?-?Link: Epic Games is?partnering with industry design software giant Autodesk?to bring game-like graphics to architecture tools in order to visualize design concepts and plans as more immersive environments.
- Brands are Driving Higher Reach and Engagement by Posting Instagram Reels?-?Link: SocialMediaToday looks at?Emplifi?data to uncover the story behind Instagram Reels, how brands are adapting their strategy to accommodate more video content, and if the return on investment from these efforts is worth it.
- What’s On Your Screen? | Later?-?Link: Later has published the first iteration of their new series called ‘What’s On Your Screen?’ — a series dedicated to taking a peek behind-the-screens of content creators. This month: Chris Klemens.
?? Other Engaging Posts of the Week:
- Time to follow Europe’s lead on social media regulation | The Hill -?Link: All signs indicate a turning point as far as how business leaders and government bodies approach social media regulation. But what exactly will this look like?
- ?Is This the Beginning of the End of the Internet? | The Atlantic?-?Link: How a single Texas ruling could change the web forever.
- Google is Shutting Down Stadia -?Link: Google is refunding all Stadia purchases — hardware, software, and DLC. Members of the Stadia team will be “carrying this work forward” in other departments at Google.
- Spatial Labs Blockchain Enabled Hoodies?-?Link
- Actor Bruce Willis Becomes First Celebrity to Sell Rights to Deepfake Firm -?Link: Action movie legend Bruce Willis has just become the first Hollywood actor to sell his rights to the possibility of a "digital twin" to the US firm?Deepcake, according to?The Telegraph.
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