- TikTok Announces ‘TikTok Now’ - Link: TikTok has announced & has begun to roll out its BeReal imitation.
- TikTok Announces New Events for Latin Heritage Month - Link: Latin Heritage Month runs between September 15th and October 15th, and TikTok will be marking the occasion with a range of live-streams, small business spotlights, creator announcements and more.
- TikTok Announces New Programming and Creative Effects for Fashion Month - Link: TikTok has announced a new series of activations for Fashion Month 2022, including a creator showcase, live stream programming, new digital effects, and more. Capitalizing on the strength of its #GRWM and #OOTD fashion content base.
- Meta Adds ‘Community Chats’ on Messenger as it Searches for New Ways to Prop Up Falling Engagement - Link: Meta’s new Community Chat option that’ll facilitate topic-based discussion groups within Messenger.
- Meta Publishes New Guide on How Brands Can Mitigate Data Loss as a Result of New Privacy Changes - Link: Meta has partnered with Deloitte to provide more insight into exactly how brands can adjust to Apple’s ATT update, which has seen many people block social media apps from tracking their activity and caused major disruption in the digital ads sector.?
- Twitter Whistleblower Appears Before US Senate, Reiterates Security Concerns at the App - Link: Twitter’s former security chief Peiter Zatko alleged that Twitter was far more concerned about public and market perception than it was about seriously addressing key problems, which had led to significant lapses in its processes and systems. Zatko reiterated these claims to US senators.
?? Industry News & Highlights:
- New Report Highlights the Decline of Facebook and IG, as TikTok Becomes the New Home of Entertainment - Link: As reported by WSJ, TikTok users are spending over 10x as many hours consuming content in that app as Instagram users currently spend viewing Reels. According to a leaked internal report, Reels engagement is also in decline, dropping 13.6% in recent months – while ‘most Reels users have no engagement whatsoever.’?
- Leaked Report From Instagram Claims 'Most Reels Users Have No Engagement Whatsoever' - Link: As reported by WSJ - users are spending less than 17.6 million hours a day getting their fix of Reels. Meanwhile, TikTok users spend 197.8 million hours on the short-form video centric platform, 10 times as much as those watching on Meta’s apps.
- Ulta’s VP of store design and experience Paul Loux breaks down the new Ulta layout - Link
- Twitter Publishes New Strategy Guide for Businesses and Professionals - Link: Twitter has launched a new guide for businesses and professionals, which includes a heap of key pointers, stats and tips to help get your Twitter strategy on the right track.
- Meta Publishes New ‘Measurement 360’ Guide to Assist in Marketing Optimization - Link: In response to the ever changing marketing landscape, Meta has established a new ‘Measurement 360’ framework, which provides a new way to look at campaign measurement, in alignment with these new trends.
- Best Marketing Campaigns of the Week - AdForum - Link: Recent Ad Campaign highlights from around the world.
- Creativity Top 20 - AdAge - Link: The AdAge Creativity Top 20 reflects the most viewed work on the site each day. The view counts are updated daily. This is a solid resource for weekly, timely updates on impressive campaigns from a variety of sectors that? people are paying attention to & reading about - and the agencies that produced them.
?? Social Trends & Insights:
- The Future of Creativity: 2022 U.S. Emoji Trend Report: How Americans are Using Emoji | Adobe Blog - Link: With Unicode’s upcoming 15.0 release and a slew of new emoji on the way, Adobe has shared the results of Adobe’s Future of Creativity: 2022 U.S. Emoji Trend Report.
- Twitter Shares New Insights into the Role that Tweets Play in the Broader News Ecosystem - Link: Twitter has published a new overview of how many people rely on tweets for news content, alongside other platform insights.
- Twitter Shares New Tips and Insights to Assist in Holiday Marketing Plans - Link: Twitter has launched an updated holiday planning guide to help brands map out their tweet marketing strategy.
- Reddit Shares New Insights to Assist in Holiday Marketing Campaigns [Infographic] - Link: Reddit has published a new holiday marketing guide, which includes a range of tips and insights to help maximize your ad efforts.
- 6 Types of Customer Loyalty Programs to Help Grow Your Small Business [Infographic] - Link: The team from Rush share their customer loyalty program tips in this infographic.
- Snapchat Shares New Insights to Assist in Your Halloween Campaign Planning [Infographic] - Link: Snapchat has today provided some new insights into the value of the app for connecting with Halloween shoppers, and boosting Halloween promotions at the right time, and in the right way, via its various ad tools.
- Twitter Trends - United States - Link - Worldwide - Link: Live tracker of the Top 50 trending topics on Twitter. Filterable by Country.
- The Top TikTok Trends to Try This Week - Link: Each week, Later updates this resource with the top TikTok trends heating up on the feed, what they are, and how one can incorporate them into their strategy.
- The Top Instagram Reels Trends to Try This Week - Link: As Reels & TikTok don’t always share the same trending formats - each week, Later updates this resource with the top Instagram Reels trends gaining traction on the feed, what they are, and how one can incorporate them into their strategy.
?? Content Creator Updates:
- Instagram’s Developing a New Media Kit Option to Help Creators Showcase Their Value to Brands - Link: Instagram is testing out a range of revenue share and creator funding options, which will provide variable means of supplemental income for IG creators. And now, it’s working on another option to help creators showcase what they offer to brands for potential promotional partnerships.
- Google Outlines New Process for Creating 3D Models from 2D Pictures - Link: Google has outlined its latest 3D image creation process called ‘LOLNeRF’ (yes, really), which is able to accurately estimate 3D structure from single 2D images.
?? Other Engaging Posts of the Week:
- How Do QR Codes Work? - Link
- TikTok Helped People Scam Their Way Into Fashion Week - Link
- Spending on Physical & Digital Goods Reaches New High - Link: Is Epic now one of the world's leading apparel companies?
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