This Week, In Recruiting - Issue 70

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Open Kitchen:?Summer

How many of us are on holiday right now?

I know a decent percentage of the readers of This Week, In Recruiting are in Europe, and for sure plenty of people have already left the big cities to spend time on the beaches or in the country. Pretty certain a lot of our North America readers are on holiday too. I kind of 'holiday in reverse' as the traveling for me this year - and in the years pre-pandemic - tend to be quite intensive and work centred so extended time at home HQ when everyone else is away becomes a welcome time to relax.

It's also a decent time to work on longer term projects, stuff that the busyness of business-as-usual usually prevents from being done. So for the next 6 weeks where I'll be focusing on the following:

1. Write e-Book

Artificial deadline for 'end of July' has already been set for this - plan is to write an e-book aimed improving operational efficiency of in-house talent acquisition teams, synthesising the learnings gained from 4 years of Brainfood Live panel discussions (over 160 of them!) and nearly 6 years of Recruiting Brainfood newsletters.

I'm going to adopt the Stephen King approach and just batter out a chapter a day every morning in rough fashion, and then re-write once the 15 or so chapters is in. Some of those chapters will no doubt end up being Open Kitchen segments, though I can see I am already running out of time to get them in ??. Be cool to know what your composition technique is - I feel that writing is both art and science, unified by the common requirement to simply 'do the work'.

2. Prepare Half a Dozen Talks

There is a ton of travel already happening from September. Already confirmed is Gothenburg, Gdansk, Milan and Madrid. In October there is Budapest - maybe Sarajevo, maybe Athens - before Berlin again in November. Somewhere in between might also be San Francisco, but I get the feeling it might already be too much.

I'm conscious of the carbon cost but I want to make sure that I am not remote to the community members who live in different places in the world. These destinations are decided by invitation from local community organisers who want to hold a recruiting event. We gain a great deal from in-person events and I want to support these initiatives and make sure these are a success, especially as they are often for the first time since the onset of pandemic. So, I'm going to give a talk at these places, so that's my second project - researching talks to deliver for these communities.

3. Close out 2023 Sponsorship

My business is entirely supported by sponsorship; this is the 'Tim Ferris' approach, as I feel that do subscriptions would mean dividing the audience between those who can / would pay vs those who can't / won't pay. This would further narrow of the audience to the economically well off, as well as orientate further to the Global North, and at the expense of the Global South, where in fact the majority of recruitment actually happens.

So my operating expenses are covered by sponsors - usually recruitment technology companies who are keen to build brand awareness with the brainfood audience. Thankfully, this doesn't require a lot of selling as a) I'm cheap and b) the sponsors usually are already subscribers, so that the 'marketing' is done by the fulfilment. This incidental dual purposing is probably one of the main strengths of Recruiting Brainfood, enabling focus on quality content with no need to compromise for sales. Anyways, I only started last Wednesday and already 1 of the 4 channels is sold out for 2023, another is 50% gone so this should be wrapped in a couple weeks.

4. Set up a New Channel

Cheap is mitigated by More. Diversifying media platforms or channels is a risk mitigation strategy (can't be blasted off everything), a long term audience growth strategy (unique discovery of one from the other) and a revenue optimisation strategy (more channels = more sponsors = more revenue).

It's also an opportunity to create more spaces where interesting things can happen. One of things I've learned from audience building is that once people have got used a certain thing, you have got to keep delivering that thing. That the newsletters, podcasts, livestreams all follow a pattern is a form of psychological assurance for the audience. It's like having watching your favourite game show contestant say their catch phrase. Somehow makes us feel a bit better about the universe. That consistency of format needs to be maintained but it also acts as a constraint on innovation - what if we want to do something outside of the frame? For brainfood, that means a new channel, rather than messing around with an old.

There are three potential new channels which I am thinking about next year - YouTube, Substack and Discord. I'll only do one of these and I am thinking it is likely to be Substack (maybe do 'report crunch' weekly, you might have seen a few of these on posted on LinkedIn, or maybe show notes for Brainfood Live) or get started on Discord (maybe a conversational space where community members can virtually meet w/o me being a bottle neck). Anyways, let me know what you think would be most valuable or interesting to do!

5. Operational Efficiency

If No4 is going to happen, I'm going to have to secure significant operational efficiency gains. Right now, I'm pretty much close to maxed out, especially with episodic interrupts like traveling (see No3) or going out too much (i.e this weekend ??). There's a ton of stuff I need to do better, from invoicing, to cash collection, to data enrichment, to presentational design, to the logistics of travel and to content production and delivery.

I have support but it might be time to get someone in to help, especially as there is stuff that is already being left on the table (i.e have you seen the state of the website?), not to say my failure to do anything on audience growth, being reliant purely on word-of-mouth and subscriber / viewer advocacy. Whilst I appreciate the amazing community support, its kind of like relying on referrals to do all your hiring - its definitely not making use of all the available options. So maybe that is where I've got to start first - expanding capacity by getting in some support! Let me know if you know of what that role might look like, cos I don't have a clue ??

Anyways, that's whats happening with me over the next 6 weeks. Now out of the kitchen, onto the lounge or sun lounger depending on where you're at.

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What's in the News?

Crooton going live on Crowdcube

I had the enormous pleasure of getting to know MD Stephen Anderson on Founders Focus Ep30 and I was delighted to hear that his business Crooton will be raising funds via CrowdCube. Check out the video trailer above and get ready to get involved if you like the sound of geo-fenced advertising for high volume recruitment! Read more here

If you are a recruitment service provider or technology business and have any news to share,?comment below,?this is your application to get into next week's addition of This Week, In Recruiting. Make sure to @ mention me so that I see it

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What's On Offer?

Fetcher offering 15% discount offer, exclusively on TWIR!

I think my plan is going to try and become the Mr Beast of Recruiting - what if I consistently can get some great discounts from recruitment vendors and give them directly the community? Never going to do affiliate deals friends, so everything I can gets passed directly on - like this 15% discount offer on Fetcher Premium for folks who sign up before July 31st. If you need to automate your top-of-funnel candidate acquisition and engagement, look no further than this - click on this link and claim!

If you are a recruitment service provider or recruitment technology vendor have any exclusive offer for the community, comment below with your offer in order to be included in next week's edition of This Week, In Recruiting. Make sure to @ mention me so that I see it.

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What's Going On?

Brainfood Live On Air - Ep164 - Can Recruiters Do A 4 Day Week?

How many recruiters have shifted to a 4 day week? It's a conversation which is happening throughout industry, but how applicable is it to recruiters, especially given our 'always on' ethos and very real demands from candidates, clients and hiring managers alike to be available at times different from everyone else. We're with folks who are done it Steven Brand, Global Employer Brand Manager (Mambu), Natalie Glick, Director of Talent Management (Mambu), Kasia Tang, Founder (Super Source Me), Jamie Leonard, MD (Recruitment Events Co) & folks who are thinking about doing it, Andy Davis, Director (Highfield PS). Must attend folks, if you thinking about this move at some point! Register here

Programmatic Advertising Made Simple!, Tues 26th July, 2pm BST

One of the most popular topics I've ever done on livestream has been on programmatic advertising. The requirement to get more of our job advertising spend has never been more urgent, especially when the answer is so obviously staring us in the face. We don't know enough about it though, so I'm delighted to be on screen again with Robin Stander, VP of Sales, (Appcast) next week as we run through what programmatic is and why it is game changer for job advertising. Register here folks

If you have an event, webinar or podcast going on next week and want it featured on next week's newsletter,?comment below?with the link and event details. Don't forget to @ mention me so that I see it

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Who's Hiring?

Senior Manager, Talent Acquisition and Mobility, RMIT University, Ho Chi Minh City, Vietnam

Technology Recruiter (Polish Focus), Join Talent, Remote EU

Tech Talent Partner(In-House, Germany), Join Talent, Remote EU

Employer Branding Lead, Kinsta, Remote USA

Business Development Lead, North America, Join Talent, Remote USA

Tech Talent Partner(In-House) Remote, Join Talent, Remote UK

Talent Search Partner (Fully Remote InHouse), Join Talent, Remote UK

Talent Acquisition Advisor, JLL, London, UK

Early Careers - Senior Recruitment Advisor, JLL, London, UK

Talent Acquisition Partner, JLL, Frankfurt am Main, Germany

Head of People Experience, Markets & Cap Markets, JLL, K?ln, Germany

HR Service Consultant, JLL, Amsterdam, Netherlands

Recruiter Capital Markets Transaction, JLL, Paris, France

HR Business Partner in Teilzeit, JLL, Berlin, Germany

Payroll Specialist, JLL, Norwich, UK

Junior HR Service Consultant, JLL, Frankfurt am Main, Germany

Principal Consultant (Talent Recruiter), Advance Thinking, Melbourne, Australia

Talent Acquisition Coordinator - On site, Cielo Talent, Mitcham, UK

Social Media Marketing Specialist, Cielo Talent, Remote UK

Talent Management Director, Cielo Talent, Remote EU

Partner, Life Sciences - SE Asia, Horton International, Remote APAC

Principal Consultant, Logistics - SE Asia, Horton International, Remote APAC

If you want to get your job featured, post jobs on the Brainfood Jobs Job Board?here

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Who's Moving?

Ruchi Bhatia joins Udder as APAC Lead, adding to her work in one of the leading business consultants in HR & Recruiting in the region. I had the pleasure of meeting with members of the Udder team at Redcoat House pre-Recfest last week - great bunch of people to join!

Adam Clark joins Havas Media has Head of Hiring Experience. Great to see this type of role become emerge as it's own specialism, rather than subsumed amongst all the other things recruiters need to be doing in the business of recruiting. Look forward to seeing what you get up to here Adam!

Lynn Monaghan promoted to VP Global Talent Acquisition at BeyondTrust, Simon Charles goes up to Head of Advertising Agencies at CV-Library, Sean Lee goes up to Senior Director of Talent Acquisition at JFrog, Lisa Wagner goes up to Team Leader Talent Acquisition at AT&S, Tamar van Herk moves up to Head of Talent Acquisition at Mollie and finally Libby Fox goes up to Head of People & Culture at Payaut - congratulations all!

If you have made a senior exec appointment to your business,?and feel the wider community needs to know about it,?comment below?with the details and see it featured in next weeks issue.?Don't forget to @ mention me in it so that I see it

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What Are You Doing?

Not much it seems, as we've already established, everyone is holiday ??. Hope everyone enjoys the break

If you are doing something new,?comment below?with what it is and share a link to where you want people to go. Don't forget to @ mention me in it so that I see it

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End Notes

Apparently going to be hottest day ever recorded in the UK today, up to 41C. This is super hot above-mediterranean norms. I've got a dentist appointment in an hour, so will be walking about in this - probably not a good idea, no matter how much of a sun seeker you might be.

Take care today folks, bring water - and - keep an eye out for the animals out there. This type of temperature is too hot for dogs, birds and the rest, so put out some dish of water if you can.

Laters!

Hung Lee is the curator of?Recruiting Brainfood, and now This Week In Recruiting. Subscribe to both if you are into recruiting or HR or just interested in world of work.