This week: One Book, Theoretical Domains Framework and Behind the Scenes

Here are my thoughts and insights for the week :)

One Book: The Behavior Change Wheel

Here are the top takeaways from the book:

1. Behavior change is a complex process that involves multiple factors, including the individual's capabilities, motivations, and environmental factors.
2. The Behavior Change Wheel provides a systematic approach to understanding and influencing behavior change.
3. The Behavior Change Wheel emphasizes the importance of using evidence-based interventions that are tailored to the specific context and population.
4. The book provides a wide range of examples and case studies that illustrate the application of the Behavior Change Wheel in different settings, including healthcare, education, and environmental sustainability.

In summary, this is a book I highly recommend for anyone who is interested in understanding and enabling behavior change and who wants to use an evidence-based and systematic approach.

If you want to get this or any of my other books,?you can go to my books list ?(no affiliate links)

The Theoretical Domains Framework

The Theoretical Domains Framework (TDF) is a framework that consists of 14 domains. It is used to identify the key determinants of behavior and guide the development of effective behavior change interventions.

Behavior change is complex, and there are many factors that influence whether people adopt new behaviors or not. The TDF helps us to identify these factors, and to develop interventions that address them. It adds a layer to and compliments COM-B.

How to use the TDF

• Just like COM-B, you start with the behavior you want to enable
• Then you will use the TDF to systematically identify the key drivers of the behavior
• Once the key drivers have been identified, the findings can be used to develop a behavior change intervention that addresses these drivers

In my experience, you can use the TDF when you have more time and want to go deeper with your analysis of the drivers or influences of behavior, as it just gives you so much more detail, which can help you later on with the design of your solutions.

I just launched a self-paced, Mini-Course on how to use COM-B and the TDF which includes some toolkits, and over-the-shoulder examples of how to classify. (you also get a Miro and Mural board you can duplicate, video content, worksheets, and slides)

I made it very affordable at just 89 Euros. If you were interested in getting the course,?Here is a link .

p.s If you are a subscriber of my main email newsletter, there is a discount code that you can use for the COM-B Mini Course (and other bonuses from time to time) If you would like to subscribe, check it out Here.

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Behind the Scenes Insights

There is a lot of talk about ChatGPT these days, which is understandable, there is always lots of excitement with new technologies.

The thing is, the technology has been under development for a long time.

In 2015 while I lived in Singapore and worked for a startup, we were already trying to develop - together with IBM Watson - a search for travel that would allow you to type anything you wanted and which would give you the results you wanted.

Sadly the technology was not yet as advanced, so you did not always get the results you needed and also the mental model of prompting wasn’t there yet. (and to a wide extent it isn’t here, except for a few advanced users)

Back then, all I could think about was AI and how much it would change things, but what I didn’t know is that it would take so much more time than I anticipated for the technology to get better.

The image is 8 years old and while some trends seem to be here out of nowhere, remember some of this has been in the works for a long time.

From a?human and behavioral perspective, this technology will be adopted if those designing for it make it easy and attractive to use, (and yes, it has to be reliable) meaning if you have to work hard to try and figure out how to use it, then the adoption will be that much longer, or will be used by only a few, which could create a bigger digital divide.

That’s it for this week!

Best, Robert

P.S - Whenever you are ready, these are the ways I can help you:

1)?Get my?Behavior Courses: ?If you are looking to add a Behavioral Science layer to your work.

2) If you want to work with me on a Behavioral Design or Innovation projects --->?email me?[email protected]