This Week In Music: 17th June 2022
A weekly update on all things music, advertising, and technology coming straight to you from Anthony Vanger at MassiveMusic. #TWIM
ARTIST OF THE WEEK: THE BETHS
It has been a while since we had an indie rock band on the blog and this band is the perfect candidate to revisit a genre that seems to be enjoying a bit of a resurgence. The Beths?are a New Zealand?indie-pop?band, originally from?Auckland. Formed in 2014, the band consists of Elizabeth Stokes (vocals/guitar), Jonathan Pearce (guitar/vocals), Benjamin Sinclair (bass/vocals), and Tristan Deck (drums). The key to any successful rock band is the rhythm section and in this case, The Beths are as tight as a drum. The New Zealand-based quartet also packs a surprising wallop on guitars. When they lay into the instrumental section just before the end of the song, the music is spine-tingling. I also love the vocal delivery and presence of the band's enigmatic lead singer Elizabeth Stokes. She leads quietly, without any vocal histrionics, but the focus and presence are there for all to see.
The Beth's third album,?Expert in a Dying Field, which will be out Sept. 16 via Carpark Records.
AD OF THE WEEK: INKBOX "BIG INK ENERGY"
During a recent bout of mid-life crisis hysteria, I decided what I really needed was a tattoo. Fortunately, a company called Inbox popped into view and I was able to avoid stepping off a metaphorical cliff. Inbox is a temporary tattoo design company. The tattoos are really cool but most importantly, even if they look permanent while they linger on your skin, they tastefully disappear after about 6 weeks. So basically you can be a hipster for a limited period and revert back to the good, clean bourgeois character you have inhabited for the majority of your life. The ad shows the versatility and style of the product and is set to a very cool piece of music called Quiet on Set by Remi Wolf. Nice work from agency Forsman & Bodenfors New York.
PHARRELL'S NON-PROFIT YELLOW PARTNERS WITH CISCO TO REIMAGINE EDUCATION FOR MARGINALIZED YOUTH
Pharrell‘s education-focused non-profit?YELLOW ?has?partnered?with?Cisco?to provide marginalised youth with state-of-the-art educational tools and technologies.
Founded by the Grammy-winning musician, producer, entrepreneur and philanthropist, YELLOW is a “microschool” in Pharrell’s hometown of Norfolk, Virginia, providing students with immersive workshops and small classes in the STEM and art domains.?
“This partnership between YELLOW and Cisco will take the education of our students at YELLOWHAB to the next level,” said?Pharrell in a statement. “I look forward to our youth experiencing education through Cisco’s state-of-the-art technology which will continuously expand their lens of possibility through which they see themselves, their community, and their futures.”
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Cisco’s technology will provide YELLOW with the resources to build a networking foundation for inclusive, hybrid learning, as well as help establish more immersive collaboration in the non-profit’s curriculum and protect students’ and educators’ personal data.
SWEDISH HOUSE MAFIA AND IKEA REVEAL MORE PIECES IN UPCOMING COLLABORATION
IKEA?has revealed more pieces as part of its upcoming collaboration with electronic super trio?Swedish House Mafia.
The collection — named?OBEGR?NSAD , Swedish for "unlimited" — is set to feature over 20 furniture pieces, alongside accessories, interior solutions and pieces aimed specifically at DJs, producers and musicians.
Earlier this month IKEA shared a redesign of its iconic FRAKTA bag — including a black version of the existing bag and a rework into a laptop bag and a vinyl record bag. You can check out the designs?here .
THIS FOLDABLE 88-NOTE MIDI KEYBOARD WILL FIT IN YOUR BACKPACK
Piano de Voyage have released a portable 88-note MIDI keyboard that will fit in your backpack.
Designed for travelling, the modular, full-size, piano keyboard can be broken up into sections. It's fitted with a USB-B/MIDI port to work with Mac/PC, iPhone and iPad.
Watch the keyboard in action below. A limited number of Piano de Voyage keyboards are available to purchase from?their site .?Three models are available: Piano de Voyage 40 Keys Pack (priced at €773),?Piano de Voyage 40 Keys Pack (priced at €983), and the Piano de Voyage 88 Keys Pack (priced at €1,193).
Written by?Anthony Vanger
Additional research and reporting by?Adam "Badger" Woolf
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