This week at Midas: 1st-5th April
Our round-up of Midas announcements from the week:
2024 recipients of the Windham-Campbell Prizes Announced
Congratulations?to the 2024 recipients of the Windham-Campbell Prizes! Earlier this week, we were thrilled to celebrate eight extraordinary writers who were each awarded $175,000 to support their work and allow them to focus on their creative practice independent of financial concerns.
The 2024 recipients are:
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Find out more about the Windham-Campbell Prizes and this year’s recipients here.
Girl Unmasked: How Uncovering My Autism Saved My Life by Emily Katy
Published by The bks Agency last Thursday, following a compelling interview with BBC News, this illuminating memoir, Girl Unmasked, swiftly ascended the ranks to claim the #7 spot on Amazon’s coveted bestseller charts as of yesterday. With its poignant narrative and profound insights, Katy’s journey with autism resonates deeply, captivating readers and earning its well-deserved acclaim.
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Campaign we Loved
We’re continuing our monthly blog series of campaigns that we loved outside of Midas. In March, we saw a collaboration between The Arsenal midfielder, Bukayo Saka, and the popular South African franchise, Nando’s, in the creation of a new “sweet, spicy, and smoky” recently added to the Peri Peri arsenal for a limited time on March 19th.
Click here to read the full blog.
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Campaign of the Month
Ken Costa’s latest book ‘The 100 Trillion Dollar Wealth Transfer’ illustrates the seismic changes ahead as young minds redefine capitalism, encompassing climate concerns, equality, the role of family support, collaboration, compassion, and community, in a transition that is more than just mere discussion?
We secured content from UK and US influencers with a total reach of 6M+ across social channels, and media coverage that included Daily Mail, Financial Times, The Times, Telegraph, Spears Magazine, The Independent and Times Radio to name but a few!
We secured podcasts including Millennial Money UK, Frugal Spender, Next Big Ideas Club, and events including the Financial Times Weekend Oxford Literary Festival, an event at how.to.academy. and a book launch in collaboration Radix Think Tank.
To read out full wrap up reports on the PR and Digital Campaigns click the links and to check out our reel click here.
For more Midas news see?here.