Week of May 1 - May 5

Happy Cinco de Mayo! ?? Let's kick it off with the Pulse, and a fresh new graphic! ?? This week - Meta's big VR bets continue, a bevy of beverage ad highlights, and gaming biz digs. Plus, we continue to surface industry news & ad spend gems from Nobox’s main industries: Entertainment, Food & Beverage, and more. ?? Sync with us!

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?? - Social & Metaverse

• Inaugural Metaverse Beauty Week coming to Decentraland, Roblox and Spatial
• Meta Says That its On Track to Double the Amount of AI Recommendations in User Feeds
• Instagram Tests New Process to Help Brands Source UGC in the App
• Meta Announces Meta Quest Gaming Showcase Event
• Meta Shows Increases in Usage and Revenue in Q1, Though VR Costs Continue to Rise

???? - Industry News - ENTERTAINMENT?

• How the rise of social gaming has impacted consumers’ gaming and spending habits
• Why five prominent gaming influencers are teaming up to build the top Fortnite Creative experience
• Phil Spencer: "We're not in the business of out-consoling Sony or out-consoling Nintendo"
• 3 ways to bring more creativity into mobile game marketing (that don't just mean hiring Hollywood talent)

???? - Industry News - FOOD & BEVERAGE

• SEE OLIPOP’S FIRST MAJOR CAMPAIGN STARRING CAMILA CABELLO
• Jim Beam encourages togetherness in ad set to ‘Sweet Caroline’
• Popeyes celebrates New Orleans in first campaign by new AOR McKinney
• Heineken plays matchmaker for gamers on new platform
• Haribo fills social feeds with only happy news
• Rockstar drops ‘Euphoria’ star Angus Cloud into PUBG Mobile
• How cannabis culture is becoming a bigger part of Jack in the Box’s marketing strategy

?? - Industry News - CREATIVE AGENCIES

• Amid WGA strike, marketers, agency execs ‘working with media partners to understand contingency plans’
• What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
• BUD LIGHT TO TRIPLE SUMMER AD SPEND, AB INBEV CEO SILENT ON LGBTQ+ STANCE
• IN-HOUSE AGENCIES GROW IN POPULARITY, ANA REPORT FINDS
• SUSTAINABLE ADVERTISING—USING AI TO REDUCE THE CARBON FOOTPRINT

?? - En Espa?ol

• Facebook anuncia planes de negocio para 2023 en México
• 2023, crucial para Google: por primera vez se ve amenazado por Microsoft y ChatGPT; la publicidad se está pasando a TikTok
• WhatsApp ahora permite usar una misma cuenta en cuatro teléfonos
• TikTok a?ade avatares con inteligencia artificial

?? Other Engaging Posts:

• ChatGPT might show more empathy than docs, study finds

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