This week in marketing: what you need to know right now
Outsource - part of The Recognition Group
100% Australian marketing solutions for B2B companies that sell technical, high-value products or services
Stay informed with the latest trends and insights driving the B2B tech marketing world, brought to you each week by Outsource.
AI-driven search redefines SEO strategies in Australia
The launch of AI Overviews in Australia is changing search dynamics by offering concise summaries directly on the search results page. This shift pushes traditional organic listings further down, making it critical to focus on content quality, authoritative backlinks, and performance metrics to maintain visibility. Learn more
AI tools like ChatGPT challenge Google but won't replace it
While AI tools like ChatGPT are changing how we find information, they are unlikely to make Google obsolete. Historically, new technologies tend to complement existing ones, rather than replace them entirely. Learn more
Google Search Console recommendations now live
Google has rolled out its new recommendations feature in Search Console. While the insights can guide SEO improvements, they should be reviewed carefully alongside your own SEO expertise to determine their suitability. Learn more
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LinkedIn introduces Lead IQ and enhances Account IQ
LinkedIn’s Sales Navigator now includes Lead IQ for instant summaries of a lead’s experience, achievements, and interests. Account IQ enhancements provide deeper, personalised insights into how solutions fit target accounts, streamlining sales research and preparation. Learn more
DOJ targets Google with potential Chrome divestiture
U.S. regulators are pushing to break up Google’s dominance in the browser market, arguing that selling Chrome could foster greater competition and innovation. Google has until December 20 to propose its own remedies. Learn more
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Outsource - part of The Recognition Group is a specialist B2B and ICT channel marketing agency that offers integrated communication solutions for organisations selling technical, high-value products or services. Outsource is part of The Recognition Group, one of Australia’s leading privately owned public relations (PR) and marketing agencies.
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