This week in marketing: what you need to know right now
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Stay informed with the latest trends and insights driving the B2B tech marketing world, brought to you each week by Outsource.
DeepSeek’s global launch shakes markets and raises security concerns
DeepSeek’s release has sent shockwaves through global stock markets, while cybersecurity experts warn of its potential risks. DeepSeek’s role as an open-source generative AI model could be exploited by malicious actors to create advanced cyber threats, raising concerns about its misuse. Businesses and governments must weigh the security implications against the excitement its capabilities generate. Learn more
HubSpot’s SEO collapse reflects Google’s crackdown on content quality
HubSpot’s organic traffic plummeted from 13.5 million to 8.6 million users, as Google’s updates cracked down on low-quality, SEO-driven content. HubSpot’s failure to prioritise expertise and relevance led to significant ranking losses despite being a leader in B2B marketing and SEO education. It’s a stark reminder for businesses: authority and depth matter more than keyword optimisation. Learn more
OpenAI’s new Operator takes next leap in AI-powered web navigation
OpenAI has launched its AI-powered agent, Operator, that interacts with websites like a human, clicking, typing, and scrolling in real time. Operator is powered by a computer-using agent (CUA) model that eliminates the need for specialised integrations and supports seamless web navigation. This marks a significant leap in AI’s ability to automate digital tasks. Learn more
LinkedIn faces lawsuit over AI training with user data
Premium users are taking legal action against LinkedIn, alleging the platform disclosed their private messages to third parties without consent to train generative AI models. The lawsuit accuses LinkedIn of breaching user trust, violating the Stored Communications Act, and breaking California’s unfair competition laws. This case could impact how tech companies handle sensitive user information as concerns over AI ethics and data privacy grow. Learn more
Data Privacy Week is ending, yet data protection should always be a priority
Data Privacy Week highlights the importance of safeguarding personal and business data, and understanding how data is collected, used, and protected to maintain privacy and security. Businesses and individuals alike must take proactive steps to secure information and reduce breach risks beyond Data Privacy Week. Learn more
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