This week in marketing: what you need to know right now

Stay ahead with the latest insights and trends shaping the B2B tech marketing landscape, curated weekly by Outsource.

OpenAI unveils ChatGPT Search to compete with major search engines?

OpenAI has launched SearchGPT, a new feature within ChatGPT, offering live updates on sports, stock quotes, news, and weather. This development positions ChatGPT as a potential challenger to established search engines like Google, Bing, and Perplexity. Link to story

SearchGPT relies on Bing’s index for visibility?

SearchGPT uses Bing’s index to determine which URLs are displayed in search results, meaning pages not indexed by Bing may not show up. This integration could signal a need for brands to focus more on Bing to retain visibility on SearchGPT. Link to story

LinkedIn’s new feature drives lead generation through boosted posts?

LinkedIn has introduced a feature that turns organic posts into targeted ads for lead generation. Brands can extend their reach and engagement by leveraging LinkedIn’s vast data, creating new opportunities to capture leads directly from their posts. Link to story

Meta builds its own search index for AI capabilities?

Meta is constructing a unique search index to support its AI chatbot in a bid to reduce dependence on Google. Meta will power its AI with independently sourced information with the help of Meta-ExternalAgent, its bot for extensive web crawling. However, this move has sparked debate over web scraping practices and concerns around respecting website protocols. Link to story

Google’s revenue growth backed by Search and YouTube ads?

Google reported a 15 per cent surge in quarterly revenue, hitting US$88.3 billion, largely driven by strong returns from Search and YouTube ads. This boost highlights Google’s ability to maintain revenue growth through its core ad services amidst a competitive digital advertising landscape. Link to story

Google tests Business Links to engage diverse audiences?

Through its Business Links pilot, Google now offers up to six link slots per campaign, letting marketers cater to varied customer journeys. This feature supports better targeting and engagement by tailoring campaigns to resonate with specific audience segments. Link to story

Privacy compliance in focus as OAIC reviews tracking pixels?

The Office of the Australian Information Commissioner (OAIC) has called on companies to review tracking pixel practices and obtain user consent to meet privacy laws. Experts advise businesses to examine their data practices, especially as third-party cookies are phased out, or risk potential fines up to AU$330,000 for non-compliance. Link to story

Key HubSpot updates in October 2024?

HubSpot’s October update brings 14 new features and enhancements to boost user experience and marketing automation capabilities, adding greater value for its users. Link to story

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