This Week in Marketing: Timeless Trends

This Week in Marketing: Timeless Trends

Marketers are early adopters, tinkerers and explorers. We’re always eager to jump on the next trend and get ahead of the competition. That’s a good trait to have—but we have to make sure not to neglect the timeless fundamentals while exploring new B2B marketing trends and innovations.

This week’s roundup can help you support your cutting-edge marketing tactics with a foundation of time-tested best practices. Read on for the latest content from the LinkedIn Collective and beyond.

What to Read

The Most Valuable Trends for B2B Marketers? They’re the Things That Never Change (LinkedIn Collective): Marketers are quick to jump on the next big thing. That can be a positive trait, certainly, but it can also lead us to overlook what’s already working. Tobi Demuren shares three essential, timeless areas of focus for B2B brands, including the importance of actual brand-building.

People Don’t Buy from Clowns: Why Publicity Wins Over Persuasion (B2B Institute at LinkedIn): If you could choose one outcome for your advertising, would it be to make an immediate sale, or make your brand more memorable? Jon Lombardo argues for the second option in this B2B Institute piece.??

How to Create Disruptive, Innovative Content That Aligns with Your Brand (CMI): Jodi Harris offers creative ideas to reinvigorate your content, complete with examples that illustrate each one. One great takeaway: Innovation is as much about iteration as it is creation.?

The Right Way to Do B2B Content Marketing (Search Engine Land): This handy guide from Julia McCoy starts with five things not to do with your content marketing, then segues into a practical guide for successful content with plenty of inspiring real-world role models to follow.

Evolving and Elevating B2B Marketing in 2023 (TopRank Marketing): If you didn’t make it to B2B Ignite this year, Lee Odden has got you covered. This post explores how marketing experts are navigating trends from digital transformation to changing buyer behavior and beyond.?

What to Watch

Driving Startup Growth in Today’s Macro Environment

The latest LinkedIn Collective Live explores how startups can adjust their strategies to thrive, even in times of macroeconomic turmoil. Dayna Rothman and Arnie Gullov-Singh join Tom Eschbacher , Director of Startups + VC at LinkedIn. If you haven’t already, click “Register” on the page to watch the full episode on-demand.

What to Know

Build on Brand Trust to Win Over Your B2B Buyers

According to LinkedIn research, tech buyers want to buy from brands they trust. In fact, trust is equally as important as the price when it comes to making the final decision. Check out the full infographic for more insights.

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Make sure to follow the LinkedIn Collective for more insights.

Absolutely, blending trends with timeless strategies is the essence of evolution in marketing! As Steve Jobs wisely said, "Innovation distinguishes between a leader and a follower." Stay ahead by embracing the new while respecting the fundamental principles. ???? #InnovationInMarketing

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Muhammad Waqas ALi

|| videos reels creator || Magical stories writer

1 年

Thanks for sharing #_w

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Andrei Precup

CEO @ Andrei Precup International

1 年

Absolutely! B2B marketing can be both trendy and timeless. It's all about finding the right balance between current trends and classic strategies that have proven to be effective over time. This Week in Marketing is a great resource for staying up-to-date on the latest trends while also learning from the timeless tactics that have worked for years.

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Stephen WaNyamawi

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1 年

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