This Week in Marketing: The Now and Next for B2B Marketing
By Tequia Burt, Editor in Chief of LinkedIn Collective and LinkedIn Ads Blog.
Remember those standardized tests in school? Each set of results was a snapshot of your academic career, compared to your peers. It measured your own progress since last year, where you were leading other students, and where you still needed to improve. With the right insight and guidance, these test results could be a roadmap to greater success.
It’s in that spirit – a snapshot of now plus guidance for the future – that LinkedIn produces the B2B Marketing Benchmark. This year we surveyed about 2,000 B2B marketing leaders on everything from budgeting to proving ROI.
Check out the full report at the link above, and read on for more B2B marketing advice from the LinkedIn Collective and the web at large. We’ll start each one with a statistic in bold from the B2B Marketing Benchmark.?
And don’t worry: No study guides or #2 pencils are required.
What to Read
Data-Driven Marketing Works—So Why Don’t More B2B Marketers Do It? (Forbes): 1/3rd of marketers struggle to connect and analyze data across platforms. In this article, Al Collins details the challenges of truly data-driven marketing and how to overcome them.
How B2B Marketers Can Adapt to a Privacy-First World (TechRadar): Growing a high-quality lead pipeline is the #1 priority for over 1/3rd of marketers. Learn how to fill your pipeline without relying on third-party cookies with these tips from Intensify CMO Allie Kelly.
Marketers, It’s Time to Walk the Walk on Responsible Media (MarTech): 46% of marketers are using Connected TV to increase brand experience. But media buying requires strategic research to make sure your brand is appearing in the right context, in a safe environment free of objectionable content. Angelina Eng can help you avoid the pitfalls.
What Every B2B Brand Should Know About Influencer Marketing (Pricing Included) (CMI): 62% of marketers say better creative leads to more brand engagement. Working with B2B influencers is one easy way to add more creativity and credibility to your content. This deep dive from Dennis Shiao has plenty of tips to get you started.
领英推荐
What Marketers Should Know about Influencer Pods (TopRank Marketing): 75% of marketers say social media is their most-used channel. Influencer content can be a social media powerhouse, but beware of “influencers” who are only interacting with each other, not their audience. Alex White explores the phenomenon of influencer pods and what they mean for B2B marketing.
What to Watch
More than 2/3rds of marketers are increasing investment in brand-building. Cedric Nzomo outlines ways that B2B brands can borrow B2C-style tactics to build an emotional connection with their customers.
What to Know
LinkedIn Collective is hosting a series of livestreams from Cannes Lions! Join us online:
Download your free copy of the 2024 B2B Marketing Benchmark for more insights.
Especialista em Gest?o de Mídias LinkedIn Arquivista/ Consultor de projetos junto ao Ministério do Planejamento e Or?amento
7 个月Agradecimento por compartilhar
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9 个月Thank you for sharing.
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9 个月Great advice! Thanks for sharing