This Week in Marketing: Modern Metrics That Matter
B2B marketing is undergoing a much-needed reputation renovation. Other departments used to think that what we do is touchy-feely, fuzzy, hard to measure — stuff like “awareness” and “share of voice” that didn’t translate directly to revenue. Even some B2B marketers internalized that criticism.
Now we know better. What’s more, we have the data available to trace exactly how our marketing translates into revenue. Proving the ROI of marketing isn’t just possible now; it’s imperative.?
This week, we’re focusing on the art of measurement, specifically as it relates to B2B marketing. Read on to learn what to measure, how to measure it, and how to optimize based on what you find.
What to Read
B2B Content Marketing Metrics: Tracking What Matters (Komarketing): Content marketing is great for awareness, but it can drive lead generation and even sales, too. Content strategist Danielle Antosz digs into content marketing measurement throughout the buyer journey, including tips on improving each of these metrics once you’ve measured.
Reality Check! Are You Measuring the Right Content Marketing KPIs? (Digifloat): Ready to dig even deeper into measurement? Pooja Verma starts with four different specific goals for content, and explains which metrics will best help you measure progress towards each of them.
How to Fix Your Landing Page Conversion Mistakes (CMI): Once you’re looking at the right metrics, you can spot opportunities for improvement. One common problem: When traffic to your landing page increases, but conversions stay the same. Lakshmi Padmanaban shares tips on how to compel visitors to take the next step.
How to Use B2B Market Segmentation to Grow Your Business (Elevation Marketing): Addressing the right audience with the right message is key to hitting your performance goals. This post explores different ways to address segments of your audience with hyper-relevant messaging, without relying on individual third-party data.
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What to Watch
This episode of the “Renegade Marketers Unite!” video podcast is a 40+ minutes-long masterclass on B2B metrics, featuring expert advice from three active CMOs.
You can read the transcript at the link above, or hop straight to YouTube for the video.
What to Know
LinkedIn is the #1 social network for B2B lead generation, and we want to make sure that B2B marketers can prove their success on the platform.?
Check out our free online course, Reporting and Analytics for LinkedIn Ads , to level up your measurement game.
Absolutely, choosing the right metrics is crucial! ?? As Peter Drucker once said, “What gets measured gets managed.” Dive into your latest edition, it sounds like a game-changer for effective optimization strategies! ????
Digital Marketer || SEO Project Manager || SEM || SMM || Google Ads & Email Marketing Campaign || Data Studio || LinkedIn Sales navigator for B2B & B2C || Social Media Paid Ads || Content Marketing Planning || HTLM
2 年Hi LinkedIn Team? There is a bug in your LinkedIn newsletter? When I add?the Heading1 (H1) the content section?( header part disappears after selecting H1 in some content for exp.?https://prnt.sc/1i4fWa5aNveK After refreshing the screen it shows back but then again I add the h1 in the content section & select it as the heading header section again disappears https://prnt.sc/Ftwqayzyz7ER LinkedIn Andrei Santalo #conversationsforchange LinkedIn News LinkedIn Pulse LinkedIn Marketing Solutions LinkedIn for Creators
Marketing Communications Executive @ OBTAIN Sarl | Master of Science (M.Sc.) in Marketing Communication
2 年Good information.Thanks for sharing .
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2 年Thanks for Sharing.