This Week in Marketing: Make Your Message Memorable

Take a moment to think of a memorable advertisement that still sticks with you. What comes to mind first??

You probably thought of a campaign that sparked an emotional response. Maybe Always’ Like a Girl campaign made you sniffle. Or perhaps Campbell’s Melting Snowman ad warmed your heart. You may even have chuckled at our No One Knows What You Do ads.

Marketing works best when it engages our emotions as well as our rational minds. Empathetic, creative and data-driven marketing creates those memorable moments that help build your brand.

This week’s roundup is all about developing that killer combo of the head and the heart that makes even B2B marketing more effective. Read on for the best of the LinkedIn Collective and the web at large.

What to Read

How Media Agencies Are Fundamentally Creative (LinkedIn Collective): Data-driven marketing is about using data to fuel creative, memorable experiences. Tobi Demuren shares how agencies create magic moments.

The Tech Giant’s Guide to Effective Content Marketing (Marketing Insider Group): Content marketing is most effective when telling relatable, human stories with emotional resonance. That’s true even for technology companies with complex product offerings, says Michael Brenner .??

Building an SEO Strategy in 2024 (TopRank Marketing): Even the most creative content still needs a solid SEO strategy to be seen. Nick Nelson takes a look at evolving best practices, recent trends and what’s on the horizon in this in-depth piece.

Crack the LinkedIn Code with Advice from Marketers Who Did It (CMI): LinkedIn just passed the 1 billion member mark. Ann Gynn presents expert advice on how your organization can best reach your most valued audience on the platform.

B2B Marketing Benchmark: Spotlight on Agencies (LinkedIn Collective): Whether you work at an agency, employ one, or just want to borrow their best practices, this deep dive into the B2B Marketing Benchmark has what you need.?

What to Watch

A Cookie-Free Data Recipe

Google is finally following through on its intent to deprecate third-party cookies. But marketers should be more excited than anxious or overwhelmed. Robert Rose outlines the challenges and opportunities in this quick video from Content Marketing Institute.

What to Know

Are you ready to grow this year? Join the LinkedIn Collective on February 16th for the latest LinkedIn Collective Live: “Emerging Trends and Technologies for B2B Growth in 2024 .”

Make sure to follow the LinkedIn Collective for more insights.