This Week in Marketing: Make Each Dollar Count
Even in the best of times, businesses need to be thoughtful and cautious about how they invest. Making the right financial decisions can make-or-break a growing company.
Budget challenges this year have made it hard to plan for next year. To forge a successful path forward, CMOs are taking innovative steps. They’re partnering with CFOs to rethink marketing investments, using generative AI to enhance content and going all-in on brand building.
Marketers are under pressure to make every dollar count. Read on to discover how they are maximizing their resources and driving growth.?
What to Read
The C-Suite Power Couple: How CMOs and CFOs Work Together to Drive Growth (LinkedIn Collective): With marketing leaders increasingly expected to demonstrate revenue impact, developing a collaborative relationship with financial leadership can be a game-changer.?
Why CMOs and CFOs Should Start Thinking About Marketing Like Investing (LinkedIn Collective): “Instead of viewing content marketing as an expense, consider it a valuable investment for your business,” encourages Foundation Marketing CEO Ross Simmonds, who lays out a detailed framework.?
Four B2B Must-Do’s And 2024 Planning For Revenue Operations (Forbes): Drawing from their latest research, Forrester shares key priorities for companies that are strategizing their 2024 revenue ops. “Simply put, investments in revenue operations are investments in growth.”
Staying Human While Using Generative AI Tools for Content Marketing (CMSWire): Shane O'Neill explains why using AI to augment human-created content is the best path forward for marketers, and offers examples of how to use the technology smartly.
Airbnb CMO On Ditching Performance Marketing For Big, Bold Brand Campaigns (The Drum): Hiroki Asai talks through an ambitious strategic shift toward creativity that he helped oversee as Global Head of Marketing for Airbnb in this piece from Kendra Clark.
Balancing Brand and Performance Marketing: Don't Fall for the “Soft” Investment Fallacy (Sprout Social): Avoid the “common trap” of thinking too narrowly about marketing performance, urges Jamie Gilpin. Investing in brand is critical to long-term ROI.
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What to Watch
LinkedIn’s Ty Heath will unpack this question alongside judges and winners from the Creative B2B Lions category at Cannes, as they explore the qualities that distinguished this year’s Grand Prix and Gold winners. The show will broadcast live on Tuesday, September 26th at 2:00PM ET, and you can register to attend now!
What to Know
The top three challenges for today’s CMOs, according to the B2B Marketing Benchmark:
Find tips to overcome them in my recent post on the LinkedIn Ads Blog!
Make sure to follow the LinkedIn Collective for more insights.
Absolutely, the evolution of marketing strategies is crucial for growth! ?? As Albert Einstein famously said, "Insanity is doing the same thing over and over again and expecting different results." Embracing innovation is key to making a genuine impact. Don't miss out on the insights in the latest edition of This Week in Marketing! ???
CEO | Brisa Ecológica | Representante Eco Brisa | Climatiza??o Sustentável para Empresas
1 年Absolutamente, concordo plenamente com o ponto levantado! Nos tempos atuais, onde cada decis?o financeira conta, a colabora??o entre CMOs e CFOs é uma estratégia-chave para o sucesso. é inspirador ver como os líderes est?o adotando medidas inovadoras, como o uso de IA generativa para aprimorar o conteúdo e a redefini??o do marketing como um investimento valioso. Essa abordagem n?o apenas otimizar recursos, mas também solidificar a posi??o da empresa no mercado em constante evolu??o. A busca pelo equilíbrio entre investimentos em opera??es de receita e a constru??o da marca é fundamental para alcan?ar resultados sustentáveis. Estamos em um momento empolgante em que a criatividade e a estratégia andam de m?os dadas. Vamos continuar impulsionando o crescimento e explorando as possibilidades!
Positive Influential ?AI & Future-Tech Explorer | LinkedInner & Growthster ??? Facilitates Brands with Advanced Deal Techniques and Amplified Lead Acquisition
1 年Informative
Risp?cti?※ matt?r of ?xp?rienci?※ i? us, s?rvic?, famiLy a??? p?rso?aL ?am?, bra???, pro??uct, privat? int?LectuaL prop?rty, o?La?? co?t??t, saL?s a??? #AI ma?agi?※ app...
1 年??
Ross Simmonds; Shane O'Neill; Hiroki Asai; Kendra Clark; Jamie Gilpin; Tyrona (Ty) Heath