This Week in Marketing: LinkedIn Turns 20 Years Old
Back in 2003, there was no such thing as an iPhone. Most folks didn’t even have broadband access and relied primarily on dial-up Internet. However, things started looking up when, on May 5, 2003, the professional network known as LinkedIn was born.
Last week, we and millions of our members, celebrated our 20th Birthday. A lot has changed since we first launched, but one thing that has remained constant is our deep appreciation for our members, now 930 million strong.
This week’s roundup features celebratory pieces on how LinkedIn – and B2B marketing and sales – have changed over the past 20 years.
Read on for the best new marketing content from the LinkedIn Collective and the rest of the Internet.
What to Read
Marketing Leaders Reflect on 20 Years of LinkedIn (LinkedIn Collective): Over the past two decades, LinkedIn has expanded from a job networking site to a true professional community
It was 20 years ago today… (LinkedIn Collective): This thoughtful post from Tom Stein, Chairman and Chief Brand Officer at Stein IAS, takes us down memory lane as he explores the noteworthy changes
How B2B Sales Has Changed Over the Last 20 Years – And How to Best Respond (LinkedIn Sales Blog): Though this blog is targeted to sales professionals, learning how buyers have changed in the past 20 years is essential knowledge for B2B marketers
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LinkedIn’s 20th Anniversary: The Power Of Human Connection (Forbes): LinkedIn’s COO Daniel Shapero shares insights with Forbes Contributor Benjamin Laker on the growth of LinkedIn’s business.
LinkedIn at 20: What comes next for the social giant? (Marketing Week): To mark our 20th anniversary, LinkedIn CMO Melissa Selcher sits down with Molly Innes to talk about the evolution of our brand and the B2B opportunities LinkedIn offers.?
What to Watch:
This wonderfully practical edition of Content Marketing Institute's “Ask the CMWorld Community” series has plenty of tips, tricks, and encouragement for B2B marketers looking to create more video content and? become the next big influencer.
What to Know
As we celebrate our 20th anniversary, we thought it would be interesting to reflect on this journey, and how important some milestones in LinkedIn’s history have fit into the broader evolution of B2B marketing. Check out this infographic, which provides a visual representation of the growth
Follow the LinkedIn Collective for even more expert insights
Happy 20th Anniversary, LinkedIn! ?? As we celebrate this milestone, it's a great reminder of what Bill Gates once said, "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten." LinkedIn's evolution over two decades truly shows how transformative long-term vision can be in the digital landscape. ?? #LinkedIn20 #B2BBreakthroughs ??
Green-Lump-Sum.org Partners/students, carbon farming, hemp carbon capture
1 年Happy Birthday It's also 20 for savenaturefree dot org Some do look for tax loopholes and some look for investment links like links-plus2.com
Green-Lump-Sum.org Partners/students, carbon farming, hemp carbon capture
1 年Looking for Killing Sadness? fast link >>> groupsstartup.net/blog/killing-sadness-book-one-underway.html
??Scroll-stopping videos→More views→More clients ?? I create, edit & post across 6 social platforms so you don’t have to! 18 yrs in Media & Marketing
1 年I first signed up for LinkedIn in 2009, right out of college ! It was so new back then. I didn’t know it had been around 6 years before then. Congrats.
CEO @ Andrei Precup International
1 年Happy 20th Birthday, LinkedIn! It's amazing to see how far you've come and how you've transformed the B2B marketing game. Here's to many more years of connecting professionals and helping businesses grow! ??????