This Week in Marketing: Grace Under Pressure
Marketers are under pressure: to create unique campaigns, to demonstrate value in new ways, to navigate an anticipated recession with aplomb.?
Makes playing in the Super Bowl sound like a cake walk!
Okay, maybe not, but the players who've reached the Big Game got there because of their ability to thrive under pressure, and B2B marketers can achieve their goals this year by doing the same.
Our latest round-up of trending content helps you build a playbook for resilience with tips on overcoming measurement challenges, engaging a key (overlooked?) age demographic, and humanizing your B2B customer experience.
What to Read
How to Create a B2B Client Experience for Gen X Customers (Convince & Convert): Lately it feels like learning to market to Gen Z has been all the rage, but as Ann Smarty reminds us here, it always pays to consider all of your audience’s diverse age demographics. For instance: Gen X professionals still account for more than half of leadership roles globally.?
B2B Marketing Measurement Challenges and Trends in 2023 (LinkedIn Collective): Favoring quality over quantity, collecting the right signals, and developing a privacy-safe measurement approach are among the most critical storylines in the ongoing evolution of B2B marketing measurement.
Top 3 Priorities for Your 2023 B2B Marketing Strategy (Martech): Michael Brito looks at the latest data derived from 2022 and 2023 so far to zero in on three priorities every B2B marketer should be focusing on for the bulk of the year.
What Recent Data Shows About The Rising Importance of Human Touch-Points in B2B Marketing (TopRank Marketing): B2B marketing specialist Lane Ellis analyzes brand new reports from Meltwater, Hootsuite, and more to illustrate what their data can tell us about the value of real human interaction at a time where AI and ChatGPT are all the rage.
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What to Watch
In a new episode of the Business Growth Show, host Sam Dunning is joined by Ellen Schwartze , Senior Director of Demand Generation at Knotch, to discuss the underrated importance of focusing on middle-touch content and strategies for doing it effectively.
What to Know
These four measurement mistakes could be undercutting the value of your marketing:
You can learn how to steer clear from each of these pitfalls with our new guide, 4 Marketing Measurement Mistakes to Avoid .?
Follow the LinkedIn Collective for the latest marketing news and expert insights, every week.
Absolutely, in times of change, innovation becomes our most reliable compass. As Steve Jobs famously said, "Innovation distinguishes between a leader and a follower." ?? At ManyMangoes, we thrive on pushing the envelope, creating new pathways for B2B marketers to forge ahead confidently. Keep leading the way! ???
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1 年Good
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1 年I agree. There's is a recession fear in Markets. We all knows due to Pandemic and on going Russia invasion on Ukraine War. Corona virus is almost gone off even in China also. Corona has been eliminated from this world of wonders. I request the Companies as far as possible not to lay off the staff. This recession is temporary. One way to tackle this recession is to provide good Customer Service to your clients. Reduce the prices of Products and Services to some extent as as to attract the customers. Market trend is, if something, product is available at cheat and best, surely people will be tempted to buy. We have to carry on the businesses while meeting the reasonable expenditure. Use "Love and Lock" #quoteoftheday approach in market and customers. VERY GREAT 'Grace under Pressure.' Nice market tacking content from you. #marketing #business #recession #recoveryispossible #economicdevelopment Let's us be optimistic and hope for the best. Thanks again!
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