This Week in Marketing: Get Data-Driven to Reach for the Stars

When you look at the stunning pictures of the universe that NASA released last week, you’re really seeing thousands of data points, gathered and consolidated to create a single image.

Cosmic Cliffs of the Carina Nebula (Credit: Nasa)

Marketing in the 21st century is also all about creating that crystal-clear big picture, with an ever-expanding array of instruments that bring in more data than ever before.

Of course, NASA’s work doesn’t end with a pretty picture—they’ll be analyzing these images for years to come. And the same is true with marketers. Once you have that big picture, you can put it to use informing your strategy and optimizing your results.

This week’s edition is all about data-driven marketing. Read on for notes on content strategy, influencer marketing, and much more.

What to Read

How to Create Your Content Marketing Strategy in 6 Steps (Convince & Convert): Even if you’re well-versed in content strategy,? this primer from Jessica La will prove useful. La digs into the practical steps for each stage, and doesn’t overlook measurement and optimization.

Creating New Content vs. Optimizing Old Webpages: Which Is Better for SEO? (Search Engine Land): Part of refining your content marketing strategy is deciding how best to use your existing content library. Bruce Clay offers quick tips on choosing which content to refresh, which to replace, and which to leave as-is.

7 Data-Driven Content Strategy Tips For Improving Conversions (SearchEngineJournal): Goal-setting, measurement, and optimization should all be part of your content strategy building. This piece from Kristi Hines can help refine your strategy to better align with your goals.?

2022 B2B Influencer Marketing Report: New Data, Insights, Case Studies, Predictions (TopRank Marketing): One easy way to level up your content strategy is to include influencer content from subject matter experts and thought leaders in your industry. The latest report from TopRank Marketing features new data to help guide your influencer marketing journey. Lee Odden presents the highlights.

How To Make LinkedIn Your Top Social Media B2B Marketing Platform (CMI): And finally, though our team might be biased, the data shows that LinkedIn is the place for B2B marketing. This guide from Aleksandra Iakovleva covers both organic and paid strategies, making this a great one-stop recourse for marketers.

What to Watch

When it comes to B2B content marketing, Pam Didner is the real deal. In this interview for Marketing Leaders, she shares a content strategy that includes sales and marketing alignment on metrics and goals:?

Pam Didner on B2B Content Marketing

What to Know

This colorful eBook from the CMO Summit at MIT is chock-full of advice on measurement, automation, and how to strike a balance between analytics-driven and creative marketing.?

Get the info you need to keep reaching for the stars (and planets, nebulae and galaxies):?Subscribe to the LinkedIn Marketing Solutions blog .?