This Week in Marketing: Follow the Leaders
Even if you consider yourself a leader rather than a follower, there’s always value in heeding the wisdom of top minds in your industry. Growth is a never-ending journey
Our latest round-up of trending content offers many perspectives on key topics in B2B marketing from leaders around the world.?
What to Read
How Top Female Marketers Think About Brand (LinkedIn Collective): Alissa Warne captures viewpoints on a critical topic from leading women in marketing across the globe.
It’s Time to Prioritize Customer Experience in B2B (Martech): Buyer expectations are too high to justify treating customer experiences as an afterthought. Ali Schwanke shares several lessons you can put into practice.
CMO Insights on How to Draw Inspiration from B2C Practices (Egon Zehnder): "Tools may evolve, but the essence of effective marketing remains grounded in market adaptation
From Nike to Cadbury, Smart Brand Strategy Is About Emotion (The Drum): Speaking of drawing inspiration from B2C, Kate Eggleshaw highlights plenty of exemplary case studies in emotion-driven branding
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What to Watch
“Perhaps where marketing may [have been] seen as a narrow function, some years ago, I think it is seen as a strategic function
What to Know
84% percent of US technology leaders expect a budget increase in 2024, with AI seeing the largest increase, according to Forrester’s 2024 Planning Guide for B2B leaders.
Make sure to follow the LinkedIn Collective for more insights.
Absolutely thrilled with the insights shared in this edition! ?? As Steve Jobs once said, “Innovation distinguishes between a leader and a follower.” Embracing innovative advice from global thought leaders can truly elevate your B2B marketing strategies. ??? #InnovationLeaders #B2BMarketing Success
Freelance Email Copywriter for eCommerce Stores and Businesses | Ad Scripts + Sales Pages | Website copywriting | VSLs | Skype: samueliheonye
1 年An 84% increase in the budget of a B2B company should invariably lead to more money being spent on advertisements. But would that really lead to a positive ROI on their ad spend? Hopefully, more B2B companies would consider the services of email copywriters to engage and persuade their target market to patronise their products.
?? Teaching the Art of LinkedIn??| Associate Lecturer @ University of Vienna ?? SIMPLY THE BEST online trainings for Marketing & Sales!?? Reach | Ads | Sales Navigator ??ritchie3x3?? Insights? Follow! ?? ??
1 年"Even if you consider yourself a leader rather than a follower, there’s always value in heeding the wisdom of top minds in your industry." You can indeed say that out loud. In my experience, leaders have very good listening skills. No wo:man is an island, and inspiration regularly requires external impulses.
Data Science & Analytics Student, Python | Transitioning from Hospitality |Leveraging Customer Insights from Hospitality | Open to Internship Roles
1 年Thanks for posting!