This Week in Marketing: Data-Driven Decision Making
By Tequia Burt, Editor in Chief of LinkedIn Ads Blog
As if you hadn’t noticed, B2B marketing is getting harder. According to a Gartner CMO survey from earlier this year, marketing budgets are dropping and CMOs are being forced to do more with less. Meanwhile, LinkedIn’s 2024 B2B Marketing Benchmark Report shows that 75% of CMOs feel greater pressure to prove their ROI in less time.
But it’s not all bad news. B2B marketers are never ones to back down from a challenge, and as they say, necessity is the mother of invention. The good news is that, as B2B marketing becomes more challenging, B2B marketers are using every tool at their disposal to rise to that challenge.
Among the most valuable of these tools? Data, data, data. The most successful B2B marketers of 2024 are proactively, ambitiously generating and leveraging valuable data on B2B markets, audiences, and trends — and using every bit of it to transform their strategies and stay ahead.
This week’s can’t-miss marketing content features just a few examples of the new B2B data gold rush. Read on to follow along with experts as they uncover the future of B2B marketing — and to benefit from their discoveries.
What to Read
The Seasonal Guide to Connecting with B2B Buyers (Demand Gen Report): Kelly Lindenau summarizes two new reports to derive valuable insights on the best times to reach out to B2B buyers.
5 Things Content Marketers Shouldn’t Be Afraid of Doing (CMI): Alexandra Cote confronts common content marketing fears and develops actionable steps for overcoming them.
3 Ways to Use Predictive Analytics to Make Better Decisions (MarTech): Greg Kihlstrom explores three key ways marketers can use predictive analytics to drive more strategic decision-making.
Content Length, Depth, and SEO: Everything You Need to Know in 2025 (Search Engine Land): Amanda King digs deep into the latest data to discover what SEO teams need to know about content length in 2025.
Flex or Falter: How Medium and Mid-Market Enterprises Can Thrive in the Future of Work (LinkedIn Ads Blog): Anneliese Olson uses the newest LinkedIn-HP report to examine how mid-market enterprises are evolving to maintain a competitive edge.
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What to Watch
Earlier this fall, LinkedIn launched a research report in partnership with MAGNA Global to discover how marketing creativity can help support both brand and bottom-line growth. This research helped us develop six data-informed “dos and don’ts” for creativity in B2B advertising.
LinkedIn will be sharing one of these key tips each week for the rest of the fall. Last week, I shared the first: DO focus on message clarity.
What to Know
As the US economy faces challenges and unemployment steadily grows, firms with 500 to 1,000 employees — known as mid-market enterprises (MMEs) — have defied expectations and quietly grown to power the American job economy.
According to the newly-released 2024 Mid-Market Enterprise Economy Report co-authored by LinkedIn and HP:
The full report is available for free download now and contains a wealth of insights on how MMEs have evolved to embrace the new world of work, and how marketers can learn from their success to learn their own companies into the future.
Be sure to follow the LinkedIn for Marketing Blog to keep up with the latest B2B marketing insights.
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1 个月LinkedIn for Marketing, In today’s fast-paced B2B marketing world, the pressure is mounting. Here’s how we can tackle these challenges: - Think of data as your compass. It can guide your decisions and highlight opportunities you might miss otherwise. - Creativity doesn’t have to be sacrificed; instead, let data inspire innovative ideas that resonate with your audience. - Collaborate across teams. When sales and marketing align, the results can be transformative. - Embrace agility. The ability to adapt quickly to changes in the market can set you apart from competitors. - Use technology wisely. Invest in tools that help streamline processes, freeing up time for strategic thinking. - Customer insights are gold. Listening to your audience can lead to more impactful campaigns. - Celebrate small wins. Every success, no matter how minor, can build momentum and motivate your team. - Keep learning. The landscape is ever-changing, and continuous improvement is key. - Don’t underestimate storytelling. Connecting emotionally with your audience can make your message more memorable. - Lastly, remember: it’s a journey, not a sprint. Stay focused and keep pushing forward.
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1 个月B2B Marketing can be complex at times, but with resources like this, we can make sure to learn, keep up with trends and industry insights.
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1 个月B2B marketing may be getting more challenging, but it’s also evolving in exciting ways. The emphasis on data-driven strategies is a game changer. Marketers who tap into data insights can make smarter, faster decisions to stay ahead of the curve. It’s all about adapting and leveraging every tool at our disposal. How are you using data to shape your 2024 marketing strategy?