This Week in Marketing: Creating Lift in a Downturn
The signs are everywhere and impossible to ignore: The global economy appears to be headed toward a recession. Business leaders are battening down hatches and tightening budgets, which can leave marketers scrambling to prove their worth and keep operating effectively.
When buyers pull back on purchasing, however, marketing is more important than ever. Now is the time for B2B marketers to lift their brands through useful, meaningful, credible thought leadership content.?
This week’s roundup can help you develop an all-weather marketing plan that will help lift the brand now and pay dividends in the future. Read on for tips from the LinkedIn Collective and experts across the internet.
What to Read
Leveraging Thought Leadership in Uncertain Economic Times (LinkedIn Collective): When B2B buyers are pulling back on new purchases, brands can still make a difference with valuable, meaningful content. Tusar Barik explains what the latest B2B Thought Leadership Impact Report means for B2B brands.
How a ‘Purple Audience’ Approach Leads to a Better Long-Term Content Strategy (CMI): If your content is too similar to others in your industry, it can get lost. But if it’s too contrarian, it may lack enough appeal to drive leads. Robert Rose recommends a middle path and explains how to find it.
5 Big Ideas That Will Elevate B2B Marketing in 2023 (LinkedIn Collective): LinkedIn VP of Marketing Jim Habig says it’s time for B2B marketers to rely less on the B2C playbook and focus on leading our industry.? One major factor will be overhauling measurement to better reflect marketing’s value to the organization.
How to Make B2B Advertising Memorable (LinkedIn Collective): All-weather marketing is all about keeping your brand top of mind. Margaret Johnson offers useful examples of how brands use emotional appeal, storytelling, and humor to be unforgettable.
领英推荐
In B2B Marketing, Stories Sell (alan agency): Storytelling is an integral part of modern marketing, but it can also be a powerful tool for the sales team. Richard Hadler shares a brief strategy for aligning sales and marketing to tell stories that lead to conversions.
What to Watch
Our first LinkedIn Collective Live was a fascinating conversation about creativity in B2B, featuring Cannes Lions juror Chris Duffey and E.J. McNulty from Grand Prix-winning Wunderman Thompson. This excerpt focuses on what the panel will be looking for in creative content next year.
What to Know
The 2022 LinkedIn-Edelman B2B Thought Leadership report collects insights from nearly 3,500 management-level marketing and sales professionals. One big takeaway: 55% of economic leaders say that high-quality thought leadership is important for suppliers offering non-essential services and supplies during an economic downturn.
Follow the LinkedIn Collective for more insights on how to start making 2023 your biggest marketing year yet.
Absolutely loving the timely insight! ?? As Warren Buffett wisely stated, "Only when the tide goes out do you discover who's been swimming naked." This edition seems like the perfect guide to ensure your marketing strategies are robust and dressed for success, no matter the economic climate! ???? Keep up the great work!
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1 年Thanks for sharing and learn more
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1 年Nice content about economy and recession. If I'm correct, last recession was during the year 2008. We have managed that recession and recovered soon, in the end of year 2009, I think, fully recovered in 2010. Now this slowdown is due to pandemic and ongoing Russia invasion on Ukraine. Once this war stops, everything will become normal. Business will be normal. People purchasing power will increase. Export and import everything will be normal. We must do our best to keep the market stable. Improved customer service, attracting the market by offering cheap and best products, Good discounts wherever possible. LOVE AND LOCK APPROACH. Another important thing is not to create FEAR OF RECESSION AMONG THE PEOPLE. It is not that all the people in the world is rich and all the people in the same world is poor. IF WE CREATE RECESSION FEAR, PEOPLE WHO ARE RICH, WHO HAVE GOOD EARNING POTENTIAL, WHO HAVE GOOD SAVINGS Will stop spending the money and show some thrift in buying, this will add to adverse effect of recession. Another thing is we must try our best not to waste produced goods, raw materials, avoid perishing of goods. If the particular agricultural product reaches perishable, immediately sell it in GOING PRICE. Let's hope BEST
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1 年Thanks for sharing.