This Week in Marketing: Check Your Marketing Mix
How many channels are you marketing on right now? With social media platforms, SEO content, email, paid social, paid search and beyond, there are likely more than you can count on one hand.?
It’s important to measure success on each of these channels
This week’s roundup features new research from the LinkedIn Collective on the power of marketing mix modeling. Read on for this new data, along with plenty of tips for maximizing the effectiveness of your marketing
What to Read
New LinkedIn Media Mix Analysis Reveals Key Opportunities in FinServ (LinkedIn Collective): Media mix modeling can help marketers in any industry to optimize for the best results. A deep dive into media mix for finserv shows Sales gains of more than 18% on LinkedIn and more than 24% on all paid media. Ruel Baird breaks down the results and how they apply across industries.?
What Does B2B Content Marketing Look Like in 2023? (TopRank Marketing): Marketers are always pressed to do more with less and 2023 will continue that trend. Katelyn Drake details how marketers can find new efficiencies without sacrificing quality
5 Misunderstood Best Practices in Content Marketing (CMI): What if a “best practice” isn’t actually the best for your particular company? Ann Gynn sets out to bust some of marketing’s most dearly-held? conventional wisdom, from “don’t pay attention to vanity metrics” to “gate content for lead generation.”
How to Document Your Content Strategy (Search Engine Land): Documenting your content strategy
The Beginner’s Guide to Creating a Successful B2B SEO Campaign (Entrepreneur): SEO is a constantly moving target, so even veteran B2B content marketers can benefit from this robust guide from Jason Khoo.
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What to Watch
Tyrona Heath is the Director of Market Engagement at the B2B Institute at LinkedIn. In this interview, she discusses creativity and inclusion in B2B marketing with TopRank Marketing CEO Lee Odden.
What to Know
The LinkedIn Collective is presenting another round table on Tuesday, March 14th: The Value of Thought Leadership in Economic Uncertainty. Register for the event and tune in for new research from LinkedIn and Edelman Business Marketing, with expert analysis from Valerie Beauchamp, Tusar Barik, and Joe Kingsbury.?
Follow the LinkedIn Collective for even more expert insights.
Absolutely love diving into the essentials of marketing! ?? Remember what Philip Kotler once said, “Marketing is a race without a finish line.” Keep optimizing and evolving your marketing mix to stay ahead! ?? Great read in This Week in Marketing. ?? #KnowledgeIsPower
Senior Officer (Marketing)
2 年@ @
Global Marketing Access @ Merck KGaA | Marketing & Communications Expert | Brand Strategist | Digital Media | SEO | Content Marketing | Product Marketing | Masters in Expanded Media @ Hochschule Darmstadt.
2 年Very well articulated
?? Marketing Leader ?? Driving Brand Evolution, Accelerating Revenue Growth & Championing Lead Generation Strategy RESULTS ??
2 年Great roundup! Thanks for sharing LinkedIn Ads - absolutely honored to be included!! ????????
Director, The B2B Institute. Building famous B2B brands. On a mission to make marketing science more accessible and actionable.
2 年Nice round up! Appreciated the opportunity to share in the Elevate B2B conversation with Lee Odden. ??