This Week in Marketing: Cannes, Here We Come

This special edition of This Week in Marketing is brought to you by Adobe Firefly.

We’ve been eagerly counting down the days to the 2023 Cannes Lions International Festival of Creativity ever since last year’s event wrapped up. And during that time, the team at LinkedIn has been plugging away on our big plans to show out at the 70th anniversary of this spirited celebration.

Once again we’re partnering with Cannes to award the Creative B2B Lions, recognizing game-changing creative effectiveness in B2B advertising. Additionally, LinkedIn will proudly be hosting several live stage and studio sessions from atop the Carlton Cannes Hotel throughout the week.?

You don’t have to travel to France to get in on the experience. Keep reading for a rundown of sessions you can virtually attend this week, plus plenty more content highlighting Cannes Lions, Juneteenth, creativity and more.

Tune into LinkedIn at Cannes:

These four livestreams, which complement a full slate of featured programming, will be available to watch in real-time or on-demand via the LinkedIn Collective.

• The State of B2B, Revealed (Mon, June 19, 9:00A-9:45 ET): Experts and executives break down key findings from the new B2B Marketing Benchmark.
• Prioritizing DEI in B2B Organizations (Tue, June 20, 9:00A-9:45 ET): Lola Bakare leads an esteemed panel to address one of the key challenges and opportunities of the moment.
• The CMO of the Future (Wed, June 21, 4:00A-4:45 ET): Three top women CMOs join Shelley Zalis to share their views and discuss data around the evolution of marketing leadership.
• AI-Powered B2B Marketing: Trends and Dangers (Wed, June 21, 9:00A-9:45 ET): LinkedIn COO Dan Shapero chats with global leaders in tech and trust to explore the advent of generative AI.

What to Read

Watch Every Grand Prix Winner From Cannes Lions 2022 (The Drum): Whet your appetite for creative excellence with this recap of top winners across various categories from the 2022 Lions, courtesy of Amy Houston.

How to Win a B2B Cannes Lions Award: Our Top Takeaways from the 2022 Winners (LinkedIn Collective): Alex Rynne’s breakdown of key learnings from last year’s award-winning B2B creative is also worth revisiting as you gear up for a new showcase of exemplary work.

Creators Will Take Over the Croisette, and CMOs' Schedules, at Cannes Lions (Adweek): “In 2023, it’s creators’ turn to plant their flag in the sand,” writes Rebecca Stewart in this preview of the festival and its anticipated key themes.

What to Watch

Here on Juneteenth, in the heart of Pride Month, B2B marketers must remain focused as firmly as ever on our responsibility to affect positive change. “If we take that responsibility seriously, it can be a more inclusive, abundant, responsible, and connected world,” said Jason Rosario, Chief DEI Officer at BBDO Worldwide, in this excerpt from a LinkedIn Collective panel:

What to Know

As creators from around the globe flock to Cannes to celebrate creativity, marketers everywhere are bolstering their skills to elevate the craft. The B2B Marketing Benchmark found that 46% more creative skills were added by marketers to their LinkedIn profiles in the past year.

Make sure to follow the LinkedIn Collective for more insights.