A week in a life of a Fitness Business owner

I am sure a week in the life of a fitness business owner varies from business to business, however there would be some synergies.

There are also variations pending structure.

Firstly, the question is “how many hours” are needed to drive a successful business. There are many factors such as other leader’s roles such as a studio managers role, how many hours the owner wants to put in.

The main thing here is all jobs need to get done, whether that be between 1 or 2 people. There are also super-efficient systems that save time.?

An Owners main role is to ensure their fitness business is profitable. Therefore, here are the key areas that need to be covered-

Sales- This is daily, there needs to be a focus on new customer acquisition, membership renewals and lead nurturing.?

Marketing- To get the enquiries, Marketing never stops. We always recommend a minimum 5 lead sources. Eg, Social Media Marketing, Professional Referrals, Website, Old school Walk ins still work, Local campaigns, internal campaigns, community engagement, google etc. ?You get me. The only tip I would say is Social Media Ads will drive 70+ leads, therefore these need to be 24/7.?

Customer retention- Ensuring the team is all over client’s goals, progress, plans and the team are creating a great experience every time is critical for success.

Staff management- Including Development, session quality, rosters, remuneration and of course building a high performing team.

Business Management- Follow your 12-month business plans, payroll compliance, overseeing people management, Financial Control, budgets and projections, facility maintenance community engagement and ensuring financial strength.

Business owners need to understand firstly, they are a businessperson. Some people get into the fitness industry as they love teaching Squats etc, Owners can still do that, but there needs to be a high focus on being a very good businessperson.

Anyway, back to it. Here is an overview of how these functions roll into the week with a bit more of a breakdown.

1. Review previous week’s results on your business scorecard, review last weeks weekly plan, set the weekly plan, set weekly metrics. (Ninety is our preferred platform for this) Having a scorecard and weekly plan is key.
2. Set up marketing plans for the week
3. Follow up all enquiries
4. Cross check the health of your database based on multiple systems including identification of high-risk clients.
5. Book times for session reviews for staff.
6. Host Team meeting, if this is hard logistically, then Plan B is a zoom, Plan C is to create a LOOM, Plan D is to send a memo. (be careful of expectations outside of sessions of course)
7. Plan social media for the week
8. Review any campaigns
9. Review studio maintenance plan. Are posters up to date? Inventory levels in order, equipment is functioning the way it needs to be, the studio is clean etc.
10. Review and action systems that cover the unique segment of your onboarding members.
11. Set all metrics for the week and document processes how to achieve them when necessary.

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Once the planning is done and you have your metrics set, your weekly goals, you move to day to day

How does this fit in Day to Day?

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1. Once the week is set up on a Monday, you delegate who is doing what and fulfilling roles etc.
2. Then each day, it is recommended to set a running sheet plan/goals to deliver on the day based on the above Position description
3. Monitor the weekly goals/targets.

In closing, plan your success and nail your goals…

Ben Fletcher

Founder and CEO

Listen To Your Body