Week of June 12 - June 16

Before you dive into your weekend, dig into this week's Pulse. ?? This week we highlight AI innovations across industries, and how marketers are reacting to AI's impact. Plus, we continue to surface industry news & ad spend gems from Nobox’s main industries: Entertainment, Food & Beverage, and more. ?? Tap in!

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?? - Social, Metaverse, and AI

• Snapchat Shares New Stats on ‘My AI’ Usage, Outlines How its Utilizing Chat Data
• Google Announces New AI Powered Ad Options and Virtual Try-On Tools for Clothes
• Meta Rolls Out New Tools for Creators, Including Facebook Reels Templates, Analytics, Ad Tools and More
• Meta Shares New Generative AI Paper, Which Looks at its Advancing Predictive Models
• Meta Releases New Generative AI Tool That Can Create Music from Text Prompts
• TikTok Adds New Option to Facilitate Connection Between Creators and Brands
• New Report Looks at Social Media Posting and News Consumption Trends in 2023

???? - Industry News - ENTERTAINMENT?

• Why marketers are pulling away from FaZe Clan as the esports org’s struggles take center stage
• Rockstar Games co-founder Dan Houser launches Absurd Ventures
• ASCAP UNVEILS INITIATIVES AROUND AI TO ‘HELP MUSIC CREATORSNAVIGATE THE FUTURE WHILE PROTECTING THEIR WORK’
• TUNECORE PARTNERS WITH GRIMES TO DISTRIBUTE AI COLLABORATIONS
• UNIVERSAL AND SOUNDCLOUD ARE IN TALKS OVER A NEW WAY TO PAY ARTISTS FOR STREAMING
• AS SPED-UP REMIXES TAKE OVER TIKTOK, UNIVERSAL RELEASES COMPILATION ALBUM OF SPED-UP HITS

???? - Industry News - FOOD & BEVERAGE

• Pepsi, Burger King reclaim brand value with smart advertising, report finds
• Heinz connects with past viral stars for new sauce drops
• Impossible Foods taps Terry Crews’ agency Super Serious for national campaigns
• Coke links with League of Legends developer on latest flavor experiment
• McDonald’s brings back Grimace for birthday party nostalgia
• With TikTok star Keith Lee, Pepsi hopes to draw Gen Z to Black-owned restaurants

?? - Industry News - CREATIVE AGENCIES

• Hoka’s new high-flying ads look to build on $1B sales momentum
• GroupM: Ad spending normalizes while AI’s impact on budgets surges
• Accenture to invest $3B in AI and double AI workforce
• ‘Trust issue is the core’: Marketers balance skepticism with utilization of AI-media buying on platforms
• Avoiding Diversity Theater: How Brands Can Celebrate Juneteenth Without the Cringe

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