Week of July 24 - July 28

The summer heat has also lead to a hot new?Pulse.????This week - Twitter becomes X, AI impact continues across industries, and more. Plus, we continue to surface industry news, insights, and ad spend gems from Nobox’s main industries.????Tap in with us!?

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?? - Social, Metaverse, and AI

• The Renaming of Twitter Ushers in a New Ideological Era at the App
• What Comes Next for X? Your Key Twitter Rebrand Questions Answered
• Is Twitter’s rebrand to X a nail in the coffin or a necessary change?
• TikTok Adds Text-Based Posts to Expand Your Content Options
• Meta Shares New Guide to Facebook Ads Manager [Infographic]
• 4 Key Elements of Focus for Social Media Marketers in the Second Half of 2023
• Why Google’s head of ad tools in the Americas thinks the AI revolution is a good problem
• How the Threads hype slammed into reality, one data point at a time

???? - Industry News - ENTERTAINMENT?

• TikTok, FIFA strike creator-driven content partnership for Women’s World Cup
• Songtradr Partners with Twitch to Offer Licensed Music for Streamers
• Premier League extends licensing partnership with EA
• HOW AI WILL AUGMENT HUMAN CREATIVITY IN FILM PRODUCTION
• Why Barbie fever may inspire the future of marketing movies

???? - Industry News - FOOD & BEVERAGE

• Coke helps festival-goers drop a track with generative AI music studio
• Chipotle experiments with Threads for National Avocado Day
• Pizza Hut mutates Twitch streamer into ‘Ninja Turtle’
• Gatorade teams with Meta, The Weather Channel for summer PSA
• Natural Light, Sperry turn boat shoes into sea-ready beer holders
• Pop-Tarts brings back ‘Crazy Good’ characters with a modern twist

?? - Industry News - CREATIVE AGENCIES

• The case for and against micro-influencers
• Ad agencies feel weight of tech downturn as hopes turn to AI
• How the Hollywood shutdown could disrupt the ad market
• OMD tops media agency rankings
• Marketers eye advertising on Las Vegas’ newest flashy entertainment venue — the $2.3B MSG Sphere
• ‘MONTHLY ACTIVE USERS’ TELLS US SOMETHING, BUT NOT NEARLY ENOUGH

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