Week of July 10 - July 14

Yes! We're back with another action-packed?Pulse.??? This week - Threads launches and makes waves, more Meta moves, and marketing deep dives. Plus, we continue to surface industry news, insights, and ad spend gems from Nobox’s main industries: Entertainment, Food & Beverage, and more.????Sync with us!

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?? - Social, Metaverse, and AI

• Threads Reaches 100 Million Members in Record Time
• Early Data Shows That Brands are Seeing Good Engagement on Threads
• Meta Shares ‘Threads Dictionary’ to Keep Users Up to Speed on the Latest App Lingo
• Meta’s Adding Branded Content Tools & Government-Affiliated Media Labels to Threads
• Meta Shares New Insights Into the Core Factors That Drive Its Business Decisions
• Meta Proposes New Industry Principles on AI Development
• Meta Publishes Holiday Planning Guide to Assist with Your Seasonal Campaigns
• Twitter’s Engagement Thresholds for Its Creator Ad Revenue Share Program Will Be Hard for Most to Reach
• Twitter Restricts Non-Logged In Users from Viewing Tweets
• The Latest Phase in the Elon Versus Zuck Feud Highlights the Flaws in Selling Verification Checkmarks

???? - Industry News - ENTERTAINMENT?

• Meta Establishes New Partnership to Bring Roblox to Quest VR
• TikTok Publishes New Report on Key Gaming Content Trends
• PepsiCo deepens soccer ties with EA Sports partnership
• How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming
• How Roblox’s Partner Program is helping the platform assert its legitimacy as a marketing channel
• Music Industry Mid-Year Report
• UNIVERSAL MUSIC GROUP CALLS ON US CONGRESS TO PASS NEW RULES REGULATING AI

???? - Industry News - FOOD & BEVERAGE

• Taco Bell revives coin drop game from aughts to boost mobile app
• Truly Hard Seltzer launches zero gravity pop-up bar
• How Heineken disrupted the staid non-alcoholic beer industry
• Yum Brands inks AI-powered customer data partnership
• Jack in the Box, Corona kick back for summer with help from Snoop Dogg
• Modelo dethroned Bud Light in America — here’s what the numbers say
• Cereal company builds millennial, Gen Z following on TikTok, Instagram as social media behavior and algorithms change

?? - Industry News - CREATIVE AGENCIES

• Marketing in 2023: H1 by the numbers
• Why CMOs should adopt the mindset of a futurist
• Why IPG is betting quantum computing can reduce agency complexity
• The biggest rebrands and refreshes of 2023 so far
• As users, marketers undertake Threads’ pre-ad experimentation
• Social media professionals grapple with Twitter competitors

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