Week of Jan 16 - Jan 20

Another week down, keeping our ear to the ground - we're back with the?Pulse.????This week - Meta doubles down on the metaverse, Twitter losses, 2023 marketing trends, TikTok pods, and we surface industry news & ad spend gems from Nobox's main industries: Food & Beverage, Gaming, Music, and more.????Drill down with us!

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?? - Social & Metaverse

• Meta Claims Metaverse Will Become 'As Important as Smartphones': Meta's not backing down on its ambitious plans to integrate its so-called metaverse into our everyday lives.
• Challenges Continue at Twitter, with Revenue Down 40% Year-Over-Year
• Instagram Reveals 3 Key Priorities for 2023: Later breaks down Instagram’s priorities in 2023 — and what we think it’ll mean for your Instagram strategy.
• TikTok is quietly testing a podcast feature that could make the app a bigger challenger to Spotify and YouTube
• Discord acquires Gas, the popular app for teens to compliment each other

???? - Industry News - GAMING & MUSIC

• Game developers aren’t so hot on NFTs, the metaverse, or huge acquisitions
• Google Stadia is how you shut down a service right
• Cash App Wants to Fund Your Next Album
• Fortnite Thrived With Its Virtual Concert Stage. Now It’s Going Global
• Lil Nas X Wants You… To Own the Next Viral TikTok Moment: TikTok's "Top Moments" will be sold as digital collectibles on the Ethereum blockchain, starting with a collection curated by the "Montero" star.

???? - Industry News - FOOD & BEVERAGE

• Lay’s and Brazilian superstar Anitta power campaign with potato electricity
• Ketel One vodka embraces cocktail culture in new campaign
• Welch’s Fruit Snacks ties big game giveaway to QR code-enabled ads

?? - Industry News - CREATIVE AGENCIES?

• L'Oréal Hands Over the Creative Reins to Influencers Over 40: The beauty giant is the latest brand to address an age gap in the market.
• 9 marketing trends to watch as 2023 tests transformation bets: Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices.
• How pandemic trends will continue to inform consumer behavior in 2023: During a press briefing during NRF’s Big Show, experts indicated that earlier cash reserves are dwindling, while consumer savviness remains on the rise.

?? - En Espa?ol

• Wieden + Kennedy abre oficina en México
• Las cinco campa?as creativas que usted debe conocer hoy

?? Related to Our Work & Other Engaging Posts:

• 7 Visual Trends Set to Dominate in 2023 [Infographic]
• An Overview of Nostalgia Marketing and its Benefits [Infographic]

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