This Week on ICYMI NIL

Welcome to ICYMI NIL - our weekly curated newsletter that provides our take on interesting stories in the world of NIL.

Let's jump into it!

Friday Focus: What is the Value of a REAL NIL Brand?

Athletes have never been more celebrated than they are today.

But here’s the question: What happens after the applause fades?

We believe the true potential of NIL isn’t just about maximizing an athlete’s brand during their playing years—it’s about building a legacy for the next 40 years.

Andrew Petcash article, How Sports + Tech Are Transforming Talent Discovery, dives into the fascinating ways technology and NIL are reshaping talent discovery in sports and beyond.

But here’s the key takeaway for us: It’s not just about building your brand. It's about creating a professional brand that opens doors long after the final whistle.

Today, athletes can leverage digital platforms and AI-driven tools to showcase their talents globally, connect with networks they’d never have reached before, and lay the foundation for post-sports opportunities.

Imagine being “discovered” not just for your athletic prowess but for your leadership potential, entrepreneurial drive, or ability to inspire others.

That’s the kind of transformation we’re witnessing.

NIL and digital discovery are more than just buzzwords—they’re pathways for athletes to thrive in life after sports.

What’s your take on this evolving landscape?

Let’s discuss it!

?? Sports + Tech Are Transforming Talent Discovery (and at a rapid pace)

Happy Friday, everyone!

Core Themes for the NIL Era in 2025

Here are our thoughts for 2025 as we prepare for my biggest, best year yet.

As we continue navigating the evolving NIL landscape, it’s clear that success isn’t just about contracts—it's about education, empowerment, and long-term growth.

Here are the guiding principles we believe every athlete and educator should embrace in 2025:

1. Personal Growth: NIL is about more than earning money—it’s about learning skills that last a lifetime.
2. Inclusivity: NIL is for every athlete at every level.
3. Empowerment: Unlock your potential on and off the field.
4. Education for the Future: NIL education isn’t just for now—it’s for the next 40 years.

As we move forward, our mission is to help athletes, families, and institutions build a strong foundation in NIL education, paving the way for sustained success both in and beyond sports.

What are your thoughts on how NIL is shaping the future of sports and education?

Let’s collaborate to ensure we’re preparing the next generation of leaders.

The Playbook Series Podcast

On this episode of Industry Insiders, TPNIL founder Mark R. Koesterer sat down with Scott Smith—First Team All-American, Big Ten Defensive standout, and co-founder of Blue Crest Apparel.

Scott’s journey from being ranked as one of the top high school lacrosse players in the nation to balancing the demands of college athletics and launching a start-up is nothing short of inspiring.

The Playbook Series Podcast

In case you missed last week's episode of Industry Insiders, TPNIL founder Mark R. Koesterer chatted with Jacob Turner , former MLB pitcher turned financial advisor and entrepreneur.

Jacob’s journey is nothing short of remarkable, transitioning from being the 9th overall pick in the 2009 MLB Draft to founding Moment Private Wealth, where he helps athletes and entrepreneurs build and protect their financial futures.

Jacob brings a wealth of experience from his 11-year career in professional baseball, having navigated the highs and lows of life in the big leagues. But it’s what he’s done off the field that makes his story truly compelling.

Despite a career that didn’t meet the All-Star expectations of a top 10 pick, Jacob made smart financial decisions that led to a top 5% financial outcome. Now, he’s on a mission to change the financial services industry—focusing on client education over simply giving advice.

We Want to Hear From You!

Would you like to be featured on the podcast? Send an email to [email protected].

Follow us on Twitter, Instagram, and TikTok - or connect with Mark Koesterer on LinkedIn.

Have a great weekend!