Week of Feb 6 - Feb 10

Another busy week, another electrifying Pulse. ?????This week - the AI wars rage on amongst big players, Influencer Marketing is back on the rise, and we surface industry news & ad spend gems from Nobox's main industries: Food & Beverage, Gaming, Music, and more.??? Get your weekly download!

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?? - Social & Metaverse

• The State of Web3 Mass Adoption
• The Ever-Extending Super Bowl Reality
• 8 Best Blockchain Gaming Use Cases and Industry Changes
• Microsoft to demo its new ChatGPT-like AI in Word, PowerPoint, and Outlook soon
• 7 problems facing Bing, Bard, and the future of AI search
• Inside The Crypto Advertising Collapse on Social Media
• How the recession could impact brands’ metaverse spending

???? - Industry News - GAMING & MUSIC

• Game Boy games make Nintendo Switch Online feel like the ultimate retro subscription
• Google Stadia barely made a dent in the cloud gaming market
• The biggest news and trailers from February 8th’s Nintendo Direct
• Pershing Square Holdings’ Q&A with UMG CEO Sir Lucian Grainge
• Warner Generated $1.48BN in Calendar Q4, Down 2.7% YOY; Recorded Music Streaming Revenues Fell 2.6% YOY

???? - Industry News - FOOD & BEVERAGE

• Michelob Ultra, Instacart support Super Bowl push with shoppable TV ads
• Wendy’s first to test Roku, DoorDash deal around shoppable TV ads
• How Gorton’s Seafood is using TikTok for a product launch

?? - Industry News - CREATIVE AGENCIES

• Why one agency is drawing inspiration from Jesus and avocados for Super Bowl marketing
• Why Tabasco continues to go all in on influencer marketing
• Advertisers Plan To Increase Investment In Influencer Marketing
• Omnicom eyes AI as means to eliminate mundane agency work
• Klarna jumps back to Y2K with help from Paris Hilton

?? - En Espa?ol

• Cinco tendencias comerciales para ver en el Super Bowl 2023

?? Related to Our Work & Other Engaging Posts:

• Google Says that AI-Generated Content is Not Against its Search Guidelines
• Microsoft Previews Updated Bing Search Engine, with ChatGPT Integration
• Google Throws its Hat in the Generative AI Ring with ‘Bard’

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