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WEEKLY UPDATE
This Week in Fashion AI, brought to you by?Newsletter AI?(The ChatGPT Newsletter Tool). A summary of Fashion AI news for Week no. 18, starting on 28 April 2023.
Field Skjellerup reimagines a Tommy Hilfiger classic with the help of AI
- AI Design by Field Skjellerup is a fashion archivist and designer.
- Field Skjellerup collaborated with Tommy Hilfiger for their SS23 collection.
- The collection features the "Classic AI Field Rugby Shirt," inspired by the rugby match between Dartmouth and Princeton in 1876.
- The shirt features graphics like the Artificial Intelligence algorithm visual effects.
- The "Classic AI Field Rugby Shirt" is available for pre-order now.
Double take: Meet supermodel Eva Herzigova's digital twin
- Digital twin of Czech model Eva Herzigova to be used for fashion campaigns and shows worldwide.
- Twin's likeness made possible by AI technology.
- Eva collaborated with tech company Sikorsky to create her double.
- Digital model has pre-recorded answers to interview questions made by Eva.
- Digital twin allows major fashion labels to continue production while respecting social distancing regulations.
Source: Free Malaysia Today (FMT)
AI in Fashion Global Market Report 2023: Growing Influence of Social Media on the fashion industry
- A new report from Research and Markets has found that the global market for AI in the fashion industry is set to grow at a compound annual growth rate (CAGR) of over 39% between 2019 and 2023.
- The report cites the growing influence of social media on fashion trends as a major driver of the adoption of AI in the industry, as companies seek to analyze data on consumer behavior and preferences to inform their product development and marketing strategies.
- AI is being used in a variety of ways in the fashion industry, including personalized product recommendations, virtual try-on tools, and supply chain optimization.
- The report identifies key players in the AI fashion market, including companies such as Amazon, Adobe, and IBM.
- While the report suggests that AI is likely to have a significant impact on the fashion industry in the coming years, it also notes that concerns around data privacy and bias must be addressed to ensure that the technology is used ethically and responsibly.
Backlash against AI supermodels triggers wider fears in fashion workforce
- AI has been used in the fashion industry for years.
- Shudu, created in 2017, is thought to be the world's first digital supermodel.
- AI models like Shudu help brands test and market new products.
- The backlash to Levis' use of Shudu highlighted the lack of diversity in the industry.
- Use of AI models raises ethical questions about responsibility, labor and representation.
Virtual AI supermodels trigger wider fears in fashion workforce
Eric Javits' Innovative Vision Continues To Transform Sustainable Fashion
- Eric Javits has been a leader in sustainable fashion headwear for 30 years.
- Javits has been creating stylish, responsible and high-quality headwear designs.
- The designer and innovator is focused on designing pieces that will last.
- Each collection features at least 12 pieces of 100 percent recyclable materials made locally.
- Javits is committed to the environment, fair labor practices and supporting the arts.
Vogue's weird Bella Hadid AI photos get roasted
- Vogue Italia has released a series of photos featuring model Bella Hadid that were created using generative AI.
- The images have been widely criticized on social media for their bizarre and unsettling appearance, with many users questioning the artistic merit of the project.
- Some critics have also raised concerns about the use of AI to create images of people without their consent or involvement.
- The project was created in collaboration with artist Ines Alpha and 3D design studio Iconoclast, and is part of a wider trend of fashion companies using AI to create virtual models and other digital content.
- While the use of AI in fashion and art is becoming increasingly common, projects like this highlight the need for ethical guidelines around the use of AI in creative industries.
Vaquera AI-generated the best looks of last night's Met Gala
- New York-based fashion brand Vaquera has used generative AI to create a series of computer-generated outfits inspired by iconic looks from past Met Galas.
- The project was created in collaboration with digital artist Robbie Barrat and uses machine learning to generate new designs based on existing data.
- The AI-generated outfits were showcased alongside real outfits from Vaquera's 2023 collection at a virtual runway show.
- Vaquera's use of AI highlights the growing trend of fashion companies using technology to create new designs and explore new creative possibilities.
- While some critics have raised concerns about the impact of AI on traditional design processes, others see it as a way to push the boundaries of creativity and challenge conventional ideas about fashion.
Israeli Internet Pioneer on How We Should Respond to AI
- AI is a rapidly changing technology, but it's important to be aware of how it will shape our lives.
- We should strive to use AI to benefit society and reduce poverty.
- Need to be aware of potential negative implications such as data privacy.
- Needs of diverse communities must be taken into account when developing AI.
- Smart implementations of AI can contribute to Fashion's sustainability, secondhand markets, and digitalisation.
Tiktok's Newest Fashion Trend Is Styling With ChatGPT
- A two-way conversation between artificial intelligence (AI) and users is available on ChatGPT, a platform embedded into TikTok.
- ChatGPT acts as a virtual style consultant, offering personalized fashion advice based upon users' requests.
- This AI-infused platform is powered by a natural language processing engine developed by Google, offering accuracy and speed when processing user requests.
- The learning algorithm used by ChatGPT improves over time as the AI studies user requests and experiences.
- ChatGPT has potential to offer a futuristic and engaging way for users to style themselves in the future.
Transforming the Digital Frontier: The Promise of Generative AI
- Generative Artificial Intelligence (AI) can be used to create new designs in fashion.
- This approach uses existing patterns and styles as its basis.
- Increasingly more sophisticated designs can be created due to advancements in technology.
- AI can reduce the time needed for design production and generate limitless ideas for potential design concepts.
- The use of AI can assist fashion designers in seeking out trends, increasing productivity, and creating unique designs.
Beauty, Brains, AI And Fashion: Miss USA And Chemical Engineer Morgan Romano Empowering Girls in STEM
- Global Digital Cognitive Strategist Morgan Romano advocates for increased girls’ STEM participation.
- Romano is a Chemical Engineer and Miss USA hopeful.
- She established a non-profit, STEM Kingdoms, to provide access to STEM education.
- Romano is also an Artificial Intelligence expert, Venture Capitalist, and Innovation CTO.
- She is the author of several books and contributes to AI studies.
Windsor and Stylitics Team Up for AI-powered E-commerce
- Women's fashion brand Windsor has announced a partnership with Stylitics, an AI-fueled digital merchandising platform.
- Stylitics will leverage AI to create customized shopping experiences for the Windsor website.
- Customers are offered tailored merchandise and product recommendations, curated to their individual preferences and shopping habits.
- The partnership is expected to help Windsor boost sales and build customer loyalty.
- In addition, the AI-driven platform will help the company optimize digital advertising campaigns and track customer data individualized to each user.
Hyran Technologies Uses AI To Drive Profitability and Sustainability in the Fashion Supply Chain
- Hyran Technologies is a AI (artificial intelligence)-powered platform designed to help fashion-focused companies optimise their supply chain.
- Hyran Technologies' AI platform uses predictive analytics and data science to analyse and predict supply chain performance and make sure it meets customer demands for profitability, sustainability, and scalability.
- The AI platform can be attributed to four main features, including analytics, marketing and operations, design and development, and finance and investment.
- Hyran's mission is to facilitate a more sustainable and profitable fashion industry.
- The company has already worked with a number of leading fashion brands, including Reebok and Adidas, to improve supply chain management.
Windsor Partners with Stylitics to Launch AI-Powered Ecommerce Styling and Product Recommendations
- Windsor has partnered with Stylitics to launch AI-powered ecommerce styling and product recommendations.
- Stylitics' platform can automate the fashion guide to provide on-brand digital merchandising recommendations.
- Through AI, Stylitics powers Windsor's MyStyle feature to allow customers to answer a few questions based on their style and instantly get personalized outfit suggestions.
- Windsor's customers can more easily find items that suit their personal style and shop collections more efficiently.
- MyStyle also provides Windsor's merchandisers with real time analytics to deliver more relevant product selections and drive online sales.
AI, VR and AR: The Shift to Demand-Driven Fashion
- 56% of industry respondents globally consider AI as a top investment priority.
- Adoption of digital technologies in fashion supply chains is accelerating.
- AI and related technologies create more demand-driven fashion production.
- AI tech automates time-consuming processes in fashion production to reduce costs.
- AI assists marketers to know consumers better and adjust product strategy accordingly.
Digital Clothing Market is Anticipated to Increase at a 26.4% CAGR over the Forecast Period 2022 to 2031
- The global digital clothing market is expected to grow at a compound annual growth rate (CAGR) of 26.4% between 2022 and 2031.
- Digital clothing refers to clothing that is designed and worn exclusively in digital environments, such as video games, virtual reality, and social media.
- The rise of social media and other digital platforms has created new opportunities for fashion brands to showcase and sell digital clothing to consumers.
- Digital clothing is also being used in areas such as marketing, branding, and product development, as companies seek to leverage the power of immersive and interactive digital experiences.
- While the digital clothing market is still in its early stages, it has the potential to transform the fashion industry and create new opportunities for designers, brands, and consumers alike.
OriGensXYZ on Rug Radio: Stephy Fung on Digital Fashion & Selling Out Her Latest NFT Collection
- Stephy Fung, the founder of digital fashion brand OrigensXYZ, recently appeared on Rug Radio to discuss the growing trend of digital fashion and her latest NFT collection.
- OrigensXYZ creates digital clothing and accessories that can be worn in virtual environments such as video games and virtual reality.
- The rise of social media and other digital platforms has created new opportunities for fashion brands to showcase and sell digital clothing to consumers.
- NFTs (non-fungible tokens) have also emerged as a new way for designers and artists to monetize their digital creations, including digital fashion.
- While the digital fashion market is still in its early stages, Fung sees huge potential for growth and innovation in the years to come.
Sustainable Production For New Clothing Lines: Fashion Networking Space Expanded
- Fashion Index provides educational articles on upcycling and AI fashion design.
- Fashion Index is a digital platform connecting fashion designers.
- Fashion Index includes information on sustainable production.
- Fashion Index offers free market space for fashion designers.
- Fashion Index expanded services to include online skills certification and brand building.
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